Marketers approach marketing to children with the highest regard, standards and accountability. Canada is heralded around the world as having one of the most comprehensive systems of codes and standards for responsible advertising to children. ACA is a strong supporter of the self-regulatory system in this country.

The system has three key components:

1) Broadcast Code For Advertising to Children
2) Canadian Code of Advertising Standards
3) Canadian Children’s Food and Beverage Advertising Initiative

Current Landscape

Marketers’ right to commercial free speech is being threatened by Bill S-228 and a stated plan from the Liberal Government to restrict food and beverage marketing in Canada. Regulations being considered would ban virtually all food and beverage marketing. While ACA fully supports the goal of combatting childhood obesity and fostering public health, we believe the measures being considered are overbroad, would not achieve the desired goal and would do harm to the economy.

ACA Actions

ACA is leading a significant industry coalition working to ensure industry has input into Bill S-228 and our President, Ron Lund, is the industry spokesperson on this issue. We are hopeful we can work with Government on developing an evidence-based strategy to deal with the very real issue of childhood obesity.

In August, we participated in Health Canada’s call for input into its Discussion Document on restricting marketing to children. Read ACA’s response to Health Canada’s “Marketing To Children” Proposal.

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Member Alerts

National Media Coverage

(June 4, 2019) Globe and Mail: Senators working to block bill that restricts food and drink ads aimed at children
(December 13, 2017) Strategy: Government offers changes to food advertising bill
August 21, 2017) Media in Canada: ACA, IAB echo media warnings over food ad regulation
(August 15, 2017) Globe and Mail: Advertisers decry Canada’s proposed restrictions on marketing food to kids
(August 14, 2017) Strategy: Health Canada and marketing to kids: what you need to know
(June 15, 2017) Senate Steamrolling Bill That Will Download Costs Onto Parents

From the Hill

(June 1, 2017) Draft Transcript of Senator Nancy Greene Raine comments to Standing Senate Committee on Social Affairs, Science and Technology
(Oct. 5, 2016) Speech by Senator Nancy Greene Raine on second reading of Bill S-228
(Oct. 5, 2016) NDP MP Peter Julian’s Bill C-313 – National Strategy on Advertising to Children Act
(Sept. 27, 2016) Senate of Canada Bill S-228
(June 11, 2015) Ron Lund remarks to Standing Senate Committee on Social Affairs, Science and Technology (as well as remarks by CRTC and Advertising Standards Canada)

Municipal Media Coverage

(March 27, 2017) Ottawa Public Health to look at limiting junk food ads…
(April 11, 2016) City of Toronto, Stop Marketing to Children: A Window of Opportunity