Major media players have been operating inside “walled gardens,” making it difficult for marketers to assess campaigns. There is also lack of transparency when it comes to how marketers’ advertising dollars are spent in the programmatic online buying process.
ACA strives to shine a light on these practices so that marketers can understand their true media costs and make better media buying decisions. Our goal is for the market to be fair and transparent to benefit the entire industry.
To try and shed light into this, we partnered with our U.S. counterpart, Association of National Advertisers, as well as marketing analytics specialists Ebiquity and Ad/Fin, on a recently released study.
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Available for Download
(2017) Programmatic: Seeing Through The Financial Fog
(2017) The Marketer’s Guide To Digital Media Buying and Auditing
(2017) A Guide To Agency Compensation For Paid Search Engine Marketing
(2014) Marketing Communications Services Agreement
(April/May 2014) Marketer’s Pulse – focus on media transparency Executive Summary
(August 13, 2018) Open Letter to Publishers: Ads.txt is Necessary
(April 3, 2018) Marketers Should Review Their Data Sharing Arrangements
(March 23, 2017) ACA Urges Members To Review Risk Policies After Google Safety Issues
(May 18, 2017) New Study Shows Effective Programmatic Ad Buys Remain Elusive Due To Transparency And Complexity Concerns
(February 1, 2017) ACA Takes Seat At The table OF Media Rating Council
(November 17, 2016) Canadian Marketers Demand Digital Third-Party Verification