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The Association of Canadian Advertisers (ACA) acts on behalf of Canadian advertisers to negotiate the National Television and Radio Commercial Agreement (NCR) with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA), which covers talent payment and working condition details for performers in broadcast and digital commercials in English Canada.
In April 2022, the ACA and ACTRA agreed to a new agreement that provides stability to the industry for the next year.
Member Alerts
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(June 2, 2022) A2C and Quebec Agencies to participate in the ACTRA – ACA agreement
(May 3, 2022) ACA Board Ratifies ACTRA Agreement
(April 26, 2022) ACA and ACTRA reach agreement on new agreement
(March 31, 2022) FAQs: ACTRA – ICA/ACA – NATIONAL COMMERCIAL AGREEMENT
(March 28, 2022) URGENT: ACTRA negotiations postponed
(March 25, 2022) URGENT ACTRA Negotiations Update
(March 10, 2022) Important ACTRA Negotiations Update
Media Releases
TORONTO (May 3, 2022) ACA Board Ratifies ACTRA Agreement
TORONTO (April 26, 2022) The Association of Canadian Advertisers and ACTRA reach agreement on a new agreement
TORONTO (May 1, 2017) ACA And ACTRA Join Appeal Of CRTC’s Super Bowl Ruling
TORONTO (July 28, 2014) ACTRA and Canadian ad industry reach tentative settlement