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Toronto, May 30, 2025 – Members of the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) and the board of the Association of Canadian Advertisers (ACA) have ratified a one-year extension of the National Commercial Agreement (NCA) which will be in effect from June 1, 2025, to May 31, 2026. Extending the agreement provides certainty on terms and conditions and allows those advertisers who wish to use ACTRA talent with a framework to do so.
The agreement comes with an increase of 3% and a commitment for ACA and ACTRA to work collaboratively together to share information, discuss developments and address matters related to the use of AI in commercials.

The NCA establishes the terms and conditions for on-and-off-camera performers engaged in English-language commercial production. Click here to read the agreement.

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