Browse All Strategic Priorities
Latest News
Toronto, May 30, 2025 – Members of the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) and the board of the Association of Canadian Advertisers (ACA) have ratified a one-year extension of the National Commercial Agreement (NCA) which will be in effect from June 1, 2025, to May 31, 2026. Extending the agreement provides certainty on terms and conditions and allows those advertisers who wish to use ACTRA talent with a framework to do so.
The agreement comes with an increase of 3% and a commitment for ACA and ACTRA to work collaboratively together to share information, discuss developments and address matters related to the use of AI in commercials.
The NCA establishes the terms and conditions for on-and-off-camera performers engaged in English-language commercial production. Click here to read the agreement.
Member Alerts
This icon means you must be an ACA member to view this content.
(June 20, 2024) Stability provided by the new ACA-ACTRA agreement at risk
(June 13, 2024) ACTRA performers and ACA advertisers ratify the one-year renewal of National Commercial Agreement in Canada
(May 18, 2023) Update on ACA and ACTRA’s new agreement
(May 16, 2023) ACA and ACTRA reach agreement on new agreement
(December 15, 2022) Potential Liability for Advertisers
(June 2, 2022) A2C and Quebec Agencies to participate in the ACTRA – ACA agreement
(May 3, 2022) ACA Board Ratifies ACTRA Agreement
(April 26, 2022) ACA and ACTRA reach agreement on new agreement
(March 31, 2022) FAQs: ACTRA – ICA/ACA – NATIONAL COMMERCIAL AGREEMENT
(March 28, 2022) URGENT: ACTRA negotiations postponed
(March 25, 2022) URGENT ACTRA Negotiations Update
(March 10, 2022) Important ACTRA Negotiations Update
Media Releases
TORONTO (June 13, 2024) ACTRA performers and ACA advertisers ratify the one-year renewal of National Commercial Agreement in Canada
TORONTO (May 16, 2023) The ACA and ACTRA reach agreement on new agreement
TORONTO (May 3, 2022) ACA Board Ratifies ACTRA Agreement
TORONTO (April 26, 2022) The Association of Canadian Advertisers and ACTRA reach agreement on a new agreement
TORONTO (May 1, 2017) ACA And ACTRA Join Appeal Of CRTC’s Super Bowl Ruling
TORONTO (July 28, 2014) ACTRA and Canadian ad industry reach tentative settlement