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The Association of Canadian Advertisers (ACA) acts on behalf of Canadian advertisers to negotiate the National Television and Radio Commercial Agreement (NCR) with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA), which covers talent payment and working condition details for performers in broadcast and digital commercials in English Canada.

In April 2022, the ACA and ACTRA agreed to a new agreement that provides stability to the industry for the next year.

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