Infographic: The Top 5 Marketing Challenges for 2018 (and what you should do about them)

March 29th, 2018 | ACA Team, Association of Canadian Advertisers

WARCWorried about digital transparency? Unsure about the customer data you’re using? Wondering if you’re delivering the best customer experience? You’re not alone. Not by a long shot.

The online advertising best practice, data and insights company WARC asked 600 agency and brand side professionals about their biggest challenges for 2018. Their answers were distilled into a Top 5 and presented in this handy infographic along with suggestions to overcome the challenges and potential pitfalls that could make the challenge even more daunting. The Top 5 challenges were derived from WARC’s larger Toolkit 2018 which was posted for ACA members earlier this year.

Download the infographic.