What do recent trends in digital, social media, and the changing Canadian consumer behavior tell us about how the marketing landscape has evolved for finance marketers?
Join this ACA webinar on Thursday, June 27 to hear Greg Ross, Senior Sales Manager, Comscore, discuss new digital insights to help you effectively reach new finance personas and keep up with current customers.
You’ll learn insights on the Canadian financial landscape such as:
- How are financial consumers different?
- How do different personas spend time online?
- Which channels and websites will most effectively reach Canadians who make financial investments?
Presenter: Greg Ross, Senior Sales Manager, Comscore
Date: Thursday, June 27
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
Greg Ross, Senior Sales Manager, Comscore
Greg has over 20 years of experience in business development, marketing and consulting. After 15 years with Molson Coors, he joined Comscore in 2012 to work directly with digital advertisers. In his current role, he engages daily with brands, advertising agencies and global publishers across the entire digital industry.
Greg has developed strong partnerships with clients to maximize their digital investment by providing actionable insights for today’s multi-platform consumer, such as: industry and competitive benchmarking, audience, advertising and sponsorship performance measurement, segmentation targeting, and third-party data integrations.