What trends will be shaping the future of marketing in 2020 and the next decade? From ecommerce to demand for personalization and content marketing to health and wellness, attendees will be taken through the top trends impacting Canadian marketing now and in the future.

Brandspark’s VP, Strategy, Denis Hancock will review the newly-released findings of the joint ACA-BrandSpark 2019 Canadian Advertisers and Marketers Survey. Importantly, Denis will do a deeper dive on how marketers’ perspectives align with consumer behaviour in Western Canada and British Columbia, with regional results from the BrandSpark Canadian Shopper Study.

Following Denis’s session, Sean Stanleigh, Head of the Global Content Studio at The Globe and Mail will delve into the nuanced subject of content personalization. Stanleigh will provide best-in-class examples of how personalization can improve the user experience, boost engagement and bolster ROI.

Attend this executive forum to ensure your marketing initiatives are being informed by these significant trends.

Date: Thursday, February 13, 2020
Time: 8:30 a.m. – 11:30 a.m.
Place: The Fairmont Pacific Rim, Pearl Room, 1038 Canada Pl, Vancouver, BC V6C 0B9


Complimentary to ACA members.

Register Now

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.


9:05 a.m.
ACA Welcome

9:05 a.m.
The Biggest Trends and How Canadian Brands are Responding
Denis Hancock, Vice President, Strategy, Brandspark

BrandSpark President Denis Hancock will share which trends Canadian marketers will have the greatest impact in the coming years, and which brand, advertising, and channel strategies marketers are implementing to ensure their brands are prepared.

  • How are marketers preparing for the continuing shift to ecommerce and the influence of Amazon?
  • How focused are brands on evolving consumer demands including health & wellness and sustainability?
  • How fully have advertisers integrated their digital and traditional media?

Leveraging findings from the joint ACA-BrandSpark Canadian Advertisers and Marketers Survey, Robert will reveal the current state of strategic marketing initiatives in Canada and provide insight from his own experience helping brands navigate the emerging omnichannel marketplace.

A deeper dive on how marketers’ perspectives align with consumer behaviour in Western Canada and British Columbia will be explored with regional results from the BrandSpark Canadian Shopper Study.

9:50 a.m.
Q&A with Denis Hancock

10:00 a.m.
The Promise of Personalization: Best Practices and Cautionary Tales
Sean Stanleigh, Head of Globe Content Studio, The Globe and Mail

How can personalization improve the user experience, boost engagement and bolster ROI? How do you strike a balance between what the data says people want and what we want them to consume? What types of tools have proven effective to manage and measure behaviour?

We’ll cover these challenges and more in this informative session on content personalization, using case studies to illustrate best-in-class examples.

10:40 a.m.
Q&A with Sean Stanleigh

10:50 a.m.
Fireside chat with Denis Hancock and Sean Stanleigh

11:20 a.m.
ACA Closing Remarks

Note: Agenda subject to change.


Denis Hancock, Brandspark International
Denis Hancock, Vice President, Strategy, Brandspark

Denis leads content marketing strategy for Brandspark. He is strategic thinker with 20 years’ experience helping organizations use a fact-based approach to solve complex business problems, and identify and capitalize on new growth opportunities. He is particularly focused on leveraging the combination of consumer insights and financial data to optimize marketing and brand strategy development.

Sean Stanleigh
Sean Stanleigh, Head of Globe Content Studio, The Globe and Mail

Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair of the company’s internal business incubator Lab351, which trains employees to think like entrepreneurs, and he hosts the Globe podcast Industry Interrupted.

Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include small business; national, foreign and local news; and arts and entertainment. Sean regularly appears at events as an emcee, presenter and moderator.

Follow him @seanstanleigh on Twitter and @sstanleigh on Instagram.

Partners & Sponsors

Strategic Partners

Revisit The Event

Exclusive content for ACA members:
View presentation slides and other content from the event

*You will need to log in to access this content. If you’re receiving ACA emails then you’ve already got an account. If you’re logging in for the first time, click on the “forgot my password” link and follow the instructions to set your password.