How do different TV ad formats affect the brain and what does that mean for marketers?

Shauna Houlton from Corus Entertainment will answer this question when she shares the outcomes of their 3-year partnership with neuromarketing firm, Brainsights. She will explore the role that different ad units play in viewers’ brains and discuss how marketers can better leverage them to create a “stickier” message.

Presenter: Shauna Houlton, Director, Consumer Insights, Corus Entertainment
Date: Tuesday, March 24, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Shauna Houlton, Corus
Shauna Houlton, Director, Consumer Insights, Corus Entertainment

Shauna has spent the past 20 years turning insights into targeted strategies that address business challenges across a variety of sectors including; not-for-profit, public, media & technology, consumer packaged goods and financial services. As Consumer Insights Director, Shauna is responsible for leading Corus’s Insights practice to ensure Corus’s Television and Radio properties and advertisers are connecting with audiences in a meaningful way.