The Dashboard is a powerful marketing tool helping create alignment around a single view of what’s happening. Used or misused, the Dashboard drives operations and marks the organization’s progress.

Author’s Nick Drew of Fuse Insights, Chris Williams, VP Digital and Sean Dixon of Omnicom Media Group will discuss the importance of dashboarding and the key points of the ACA whitepaper “The Marketer’s Guide to Dashboards”. Whether you are a marketer just starting off by trying pull your data into one spot or evolving an existing dashboard, you’re sure to pick up some important nuggets that will improve your measurement practices.

Members planning to attend the webinar are encouraged to do advance reading of the whitepaper and come prepared with questions and comments.

Presenter: Nick Drew, CEO, Fuse Insights, Chris Williams, VP Digital, ACA, Sean Dixon, Managing Director of Marketing Science, Omnicom Media Group
Date: Tuesday, February 26
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Registrations are closed.

Nick Drew, CEO, Fuse Insights
Nick Drew

Nick is an award-winning researcher and CEO of Fuse Insights. In his previous role as head of research for Yahoo in Canada and LATAM, he was reponsible for a program of custom research and insight for Yahoo, and for helping advertisers from a range of categories to make sense of their campaign data. He subsequently headed up the Research and Analytics function in Canada for the PR firm FleishmanHillard, responsible again for custom research and campaign measurement among other things. He also co-chairs the IAB Canada’s Research Committee.

Sean Dixon, Managing Director of Marketing Science, Omnicom Media Group
Sean Dixon

Sean has over a decade of experience in the Canadian Media industry, and throughout his media career has focused on the incredible opportunities that the digital medium presents. Prior to that, Sean spent 8 years working in the professional fundraising space.

He recently joined Omnicom as a managing director of marketing science after having been with OMD, where he had a leading role in driving the conversation between agencies and clients about the connection between media and business results.

Within the industry, Sean is an active chair of the IAB agency council, and has contributed to a number of CMDC initiatives.