The BrandSpark Canadian Shopper Study continues to clearly show that Canadian shoppers like to try new products, particularly from brands they trust the most, and are always on the lookout for great value. However, there are some important elements that have changed within each of these areas the last few years that are important for Canadian marketers to understand – and react to. Namely, Canadian shoppers are showing a declining interest in actively seeking new and different products out; recommendations from other shoppers are having increasing influence on what they are likely to buy; and while they still want value, they are showing less willingness to work to get it.
Join this ACA webinar on Wednesday, August 21 to Denis Hancock, Director of Consumer Insights at BrandSpark International as he presents the results of the Brandspark Study.
Presenter: Denis Hancock, Director of Consumer Insights at BrandSpark International
Date: Wednesday, August 21
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
Denis Hancock, Director of Consumer Insights, BrandSpark International
Strategic thinker with 20 years’ experience helping organizations use a fact-based approach to solve complex business problems, and identify and capitalize on new growth opportunities. Particularly focused on leveraging the combination of consumer insights and financial data to optimize marketing and brand strategy development.