Sponsorship is big business in Canada, with spend reaching dozens of billions of dollars in 2017. However, the landscape is shifting, with new opportunities and challenges that keep marketers up at night.
Join T1 Consulting’s Norm O’Reilly and Elisa Beselt to learn the key findings from the 12th edition of the Canadian Sponsorship Landscape Study (CSLS). They’ll cover in-depth findings spanning industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.
Presenter: Elisa Beselt, Consultant, T1 and Norm O’Reilly, Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph
Date: Tuesday, October 16, 2018
Time: 11:30 a.m. – 12:30 p.m. ET
This complimentary webinar is exclusive to ACA members.
For members only:
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
Elisa Beselt, Consultant, T1
Elisa Beselt has been a co-author of the annual Canadian Sponsorship Landscape Study for seven years, playing a critical role in shaping the shared knowledge of the Canadian sponsorship industry. At T1, Elisa’s analytical and strategic development skills have allowed her to lead many of the consulting team’s largest and highest profile projects. She works on both sides of the table to ensure properties and corporations reach their overall marketing and business objectives through sponsorship.
Norm O’Reilly, Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph
Dr. Norm O’Reilly holds a PhD, is a Partner of T1 Consulting and Assistant Dean of Executive Programs & Professor at the College of Business & Economics, University of Guelph. In his spare time, he’s published hundreds of sports marketing books and articles. Norm is recognized internationally as one of the foremost scholars on sport business, sponsorship and marketing strategy. He leverages his academic experience as a senior advisor to the T1 Consulting team.