Use of purpose-driven ads among the top 100 global brands has increased 300% in the last five years, according to a recent study. However, there often seems to be just as many good examples as there are bad ones. How can brands use purpose purposefully rather than simply jump on the bandwagon?

Join ACA and WARC for a complimentary event on August 1st to hear from leading practitioners in purpose-driven marketing, ask questions, and network with other marketers in Toronto.

Guest speakers include Eva Kasten, President WARC, Michelle Lee, Director of Strategic Planning, Ogilvy, and Nadia Malowany, Senior Brand Manager, Huggies, Kimberly-Clark.

We’ll serve light sips and snacks and provide some reading material from WARC to take home.

As a bonus, attendees will be able to tour the first floor of the Gardiner Museum for free on the day of the event.

Presented by:

Association of Canadian Advertisers   WARC


About WARC: WARC is an information service offering advertising case studies, best practices, and insights from the world’s leading brands through an easy annual subscription. Visit to see how you can get ideas, evidence, and brand intelligence every day.

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Date: August 1, 2018
Time: 5:00 p.m. – 7:30 p.m.
Place: Gardiner Museum, 3rd floor, Terrace Room, 111 Queens Park, Toronto, ON

Complimentary for ACA members

Registration is closed.

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.


5:00 p.m.

5:30 p.m.
Welcome Address

5:45 p.m.

  • Lessons from Award-Winning Purpose Campaigns
    Eva Kasten, President, WARC Americas
  • Case Example: Huggies’ No Baby Unhugged
    Michelle Lee, Head of Planning, Ogilvy
    Nadia Malowany, Senior Brand Manager, Huggies, Kimberly-Clark
  • Case Example: Soñando con el Fútbol
  • Jim Tobin, Director International Sponsorship & Philanthropy, Global Marketing, Scotiabank
    Jeff Anders, Founder & CEO, The Mark

6:45 p.m.
Panel Q&A

7:00 p.m.

Note: More details to come. Agenda subject to change.