Today’s Marketers are stretched like never before, balancing a need for quarterly results with a mandate for long term brand growth, all while tackling a technology explosion and new advertising opportunities.
When consumers’ media habits are expanding faster than your advertising budgets, where do you concentrate your resources?
Join Kathy Gardner, VP Media Insights at thinktv, as she presents the latest version of The Power of TV in an Attention Economy to learn:
- Where Canadians are spending their time – and who is capturing their attention
- The dangers of short-termism, the importance of brand-building, and how to get the balance right
- A results-drive approach to advertising and media efficiency
Presenter: Kathy Gardner
Date: February 6, 2019
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
Kathy Gardner is the Vice-President, Media Insights at thinktv
Gardner is a veteran media executive with experience in television, radio, digital and research. Before joining thinktv, Gardner served as Vice-President, Strategic Insight – Research at Shaw Media, where she was responsible for the development of research insights supporting and driving advertiser investment in the company’s slate of broadcast and digital assets. Prior to joining Shaw Media in 2002, Kathy was the Executive Vice-President, Media Director at Bates Canada.