Multicultural influencer campaigns can help you reach new audiences when you work with the content creators that resonate with them the most.
Using best in class examples across a variety of industries, Colin Asuncion, Account Director and Influencer Lead at Ethnicity Matters, will inspire you to diversify your roster and take your influencer strategy to the next level.
Learn how to best work with multicultural influencers and how to plan culturally-specific campaigns that have the most impact.
Presenter: Colin Asuncion, Account Director, Ethnicity Matters
Date: Wednesday, May 1, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
Video recording
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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Colin Asuncion, Account Director, Ethnicity Matters
Colin Asuncion is a Toronto-based marketing professional with experience across retail, loyalty, CPG, edtech, and the performing arts. Colin leads multicultural influencer marketing at Ethnicity Matters for brands like P&G, Real Canadian Superstore, RONA, FIDO, Rogers, and the National Arts Centre. Colin is also a culinary media personality and influencer. He has appeared on The Great Canadian Baking Show, Breakfast Television, Family Feud Canada Celebrity, MTV’s The After Show, and CTV’s The Social where he is a regular food expert. Socials: @colinasuncion