As the COVID-19 pandemic continues, how should you be thinking about your sponsorship and experiential marketing initiatives both now and after the crisis?

With games, entire season and live events delayed or cancelled, value either won’t be delivered or will be altered or significantly diminished for sponsors. During and after the crisis, consumers will engage with properties differently and will approach live brand engagements differently.

This webinar led by Ian Malcolm, President and CEO of Lumency, will focus on what marketing and marketing procurement professionals must consider related to their sponsorships, including:

  • How to consider lost value from your existing sponsorship deals.
  • What property sectors may be slow to recover after the crisis and what property sectors may be more valuable.
  • How to evaluate sponsorship contracts, what language you should consider including going forward around lost value and force majeure/acts of God.
  • What protocols you should be thinking about for your live brand engagement initiatives (experiential marketing).

Presenter: Ian Malcolm, President and CEO, Lumency
Date: Monday, April 20, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Ian Malcolm, Lumency
Ian Malcolm, President and CEO, Lumency

Ian has more than 30 years of experience in brand marketing, with special focus in sponsorship marketing.

He has been a contributing writer and has provided commentary for Strategy and Marketing Magazine and has been called upon by other media for comment on issues around sponsorship and experiential marketing including the Globe and Mail, Toronto Star, National Post, Canadian Business and the CBC.

Ian is a past speaker at SponsorshipX, presenter at the IEG Sponsorship Conference, keynote at the Irish Sponsorship Summit, a three-time Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards judge, a Globe & Mail 5-to-Watch judge, a presenter for the World Federation of Advertisers and instructor in the SMCC’s Fundamentals of Sponsorship professional development program.