Effective marketing has always been about finding the right people at the right time with the right message. In an omnichannel environment, there is an abundance of choices – how do you know you are making the right ones that generate measurable results?
By sharing first- and third-party data insights, organizations can build a common language and understanding with their agency and media partners to enable more creative and successful campaigns with improved outcomes. Whether for mass or niche targeting, data insights help optimize profitability by providing a comprehensive view of consumer audiences—including how they behave, what media they consume and how they think—and the ability to activate seamlessly against a data-driven strategy and measure the impact.
Join Andrea Longman, SVP and Media and Agency Practice Leader at Environics Analytics, as she shares:
- How to build a common language with partners for more efficient campaigns
- What tools are available for measurement, and how to keep track of competitors
- Tying campaign effectiveness to the bottom line and showing ROI on marketing spend through connected activation
Presenter: Andrea Longman, SVP and Media and Agency Practice Leader, Environics Analytics
Date: Thursday, June 8, 2023
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Andrea Longman, SVP and Media and Agency Practice Leader, Environics Analytics
As Senior Vice President and Practice Leader of the Media and Agency team at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer.
She works with advertisers, agencies and media companies to aid in their activation of Canada’s leading 3rd party market level data. Along with sitting on the CMA Insights Council, Andrea has broad experience in financial, CPG and data services industries, including leadership positions at Aviva Canada, Nielsen, Royal & Sun Alliance and Compusearch.