Join us on February 5th, 2019 as The Globe and Mail, along with, Ipsos, the ACA and Publicis present the Ipsos Most Influential Brands: Truth and Tendencies event. Influence doesn’t happen by accident and each year Ipsos evaluates over 100 brands, sharing their rankings and many of the stories that go along with them. 2018 marks the eighth consecutive year of this study.

As we did last year, in addition to the report’s release, we are planning a morning of spirited discussion between industry experts and leaders. This exclusive event will take place at The Globe and Mail Centre.

For members only:

Request an invitation

If you have any questions or need assistance, please contact Davina Wong, Manager, Education & Events.

Location: The Globe and Mail Centre – 351 King Street East, Toronto

AGENDA

8:30 am: Registration and Breakfast
9:00 am: Opening Remarks – Andrew Saunders, CRO, The Globe and Mail
Session One: The Report Results: A discussion on how this year’s brands achieved their status and why brands are influential. Presented by Steve Levy, CCO, Ipsos Canada
Session Two: A Bounce-Back Brand: Given that trust is one of the primary driver of influence, what do brands need to do to regain it. Sean Stanleigh, Head of Globe Content Studio, interviews Axel Schwan, Global Chi¬ef Marketing Officer, Tim Hortons.
Session Three: How large multinational companies find local relevance in Canada. Sean Stanleigh, interviews Lindsay Liptok Head of Marketing, Uber Canada.
11:05 am: Closing Remarks, Brett McIntosh, CMO, Publicis Canada

Coffee and Networking.