While old-school marketers shouted at consumers, today’s brand leaders must build a bond with their most cherished consumers. In this webinar Graham Robertson will take you through his Beloved Brands playbook, exploring the concept of a brand idea and demonstrating how it helps connect a brand with consumers. Graham will take participants through an overview of the brand love curve and how it can steer strategic thinking and execution decisions. He will discuss how to think strategically, define a brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and analyze the performance of your brand through a deep-dive business review.

Presenter: Graham Robertson, author, Beloved Brands
Date: Friday, September 27
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation Slides

Video Recording

 

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Graham RobertsonGraham Robertson, Author, Beloved Brands
Graham Robertson is one of the voices of today’s brand leaders. As the founder of Beloved Brands, Graham has been an advisor to the NFL Players Association, Shell, Reebok, the NBA, the Mayo Clinic, J&J, Slack, Acura, Jack Links, Miller beer, Earls restaurants, Hershey and Pfizer. He’s helped train some of the best marketing teams on strategy, brand positioning, brand plans, and advertising. In his marketing career, Graham led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, Businessweek’s best new product award and four Effie advertising awards. His book, Beloved Brands, serves as a brand management textbook for business schools around the world.