Drive growth with Arima’s Population Simulator
“What If” are the two most powerful words in business.
They start businesses, they alter the flow of money and create jobs… but only if the “What If” question gets answered.
Join Chris Williams and Winston Li of Arima as we explore our simulation of the population of Canada. Specifically, we’re going to look at agent-based modeling for forecasts of retail site visits, defining cross-media audiences by location and elections. As a “What If” engine, the population simulator drives growth for marketers by providing better answers about market questions.
Presenters: Chris Williams, CMO at Arima Data & Winston Li, Founder, Arima Data
Date: Wednesday, December 4th, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297
Chris Williams, CMO at Arima Data
Chris served as VP Digital at ACA for over 4 years. During that time, he was one of the authors of ACA’s Marketing Communications Service Agreement in addition to working with the MRC on audits and accreditations of major digital platforms. During his 30 years in digital media, he was President of IAB Canada, a Board Member of the Destination Ontario and participant in numerous trade associations.
He is currently the CMO at Arima Data, an advanced data science platform which offers self-directed Market Mix Models integrated with Canada’s first synthetic data population for marketers.
Winston Li, Founder Arima Data
Winston is the founder of Arima, a platform that enables marketers to build and manage their own media mix models combining data from multiple agencies, including any in-house services, to ensure continuity in their marketing measurement efforts.
Prior to founding Arima, Winston was the Director of Data Science at PwC and Omnicom. Winston is also a part-time faculty member at Northeastern University Toronto and sits on the advisory board of the Master of Analytics program.