Cricket is experiencing unprecedented growth, marked by the Canadian Men’s team qualifying for this summer’s World Cup and the sport’s forthcoming inclusion in the 2028 Olympics.
This summer, the excitement for cricket will reach new heights with critical World Cup matches being hosted in the US for the first time.
This surge presents a lucrative opportunity for brands looking to tap into a relatively unexplored market.
Engaging with cricket allows companies to connect with a large, passionate fan base and strategically position themselves in a market brimming with opportunities. Jason Harper, Senior Account Director for Sports at Ethnicity Matters, provides valuable insights into leveraging cricket for brand advancement.
Presenter: Jason Harper, Senior Account Director for Sports and Strategic Initiatives, Ethnicity Matters
Date: Tuesday, March 19, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Jason Harper, Senior Account Director for Sports and Strategic Initiatives, Ethnicity Matters
Jason is a seasoned Sports Business and Media Executive with a rich international portfolio in project management, corporate communications, marketing, and event management. His expertise is marked by a journey through the dynamic world of sports, particularly in the realm of cricket in Canada.
Jason’s contributions to cricket include collaborating with cricket icon Chris Gayle for the groundbreaking Toronto Blue Jays Cricket Day, an event that celebrated the convergence of cricket and baseball, engaging a diverse fan base and showcasing the sport’s burgeoning appeal in Canada. He has also lent his expertise to CONCACAF, FIFA, NHL and NBA teams.
As the Tournament Director for the GT20 cricket tournament in Canada, he oversaw the events management.
Jason’s clientele list is as impressive as his roles, having served major names like the Blue Jays, GT20, Metrolinx, and TD Bank. In each of these roles, he has developed strategies that not only transformed ideas into reality but also ensured these were achieved on time and within budget.