This 30-minute webinar will tackle how you can maximize your creative investments during these challenging times. Specifically, it will cover the following:

  • Considerations on the content and appropriateness of your commercials.
  • What to do if you are currently facing costs for cancelling a production.
  • How to repurpose your creative effectively.
  • Thoughts and implications on saving creative for a later date.
  • How to plan for production after the crisis ends.
  • Factors regarding ACTRA/UDA talent and music.

Have questions on this subject? Send them to us in advance by email, and we will be sure to cover them in the presentation.

Presenter: Winnie Alford, Talent Advisor, Second Unit and Judy Davey, Vice President, Media Policy & Marketing
Date: Friday, April 3, 2020
Time: 11:30 a.m. – 12:00 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Winnie Alford, Talent Advisor, Second Unit

Winnie has been working in the advertising community for 20 years, serving as a Broadcast Producer/Production Manager. Her work has literally taken her around the world to produce shoots.

Starting in 1991, Winnie served as Head of the Broadcast Production Department at Young & Rubicam Ltd. in Toronto. Prior to joining Young & Rubicam, Winnie worked as a producer for Foster Advertising for four years until it was sold to McCann-Erikson Advertising.

In 1994, Winnie and her partner, Sandy Johnson, established their own company, Second Unit Inc. The company provides freelance producers and talent and traffic coordinators to the advertising/marketing industry.

As well, Winnie is the ICA/ACA Industry Talent Advisor serving the advertising community with expertise on the ACTRA, and A F of M unions. Winnie is heavily involved in the negotiation of these contracts as well as providing day to day advice on Talent Unions and production queries.

Judy Davey, vice-présidente, Ressources marketing et Politiques média, ACA

Judy is responsible for leading government and industry-media related matters for the ACA, as well as contributing to ACA’s growing membership consulting services around agency search, remuneration and contracts.

Prior to joining ACA, Judy worked at ZenithOptimedia as EVP, Activation. There, she oversaw broadcast and digital media buying, talent traffic, ad operations, the agency’s international trading desk and led its sponsorship arm.

Previously, Judy was Vice President, Marketing Assets at Molson Coors Canada. She was responsible for communications planning, managing an internal events and promotions division and sports and entertainment rights negotiations and activations.