Join our webinar to explore the booming world of emerging media! Discover why marketers are gravitating towards podcasts, branded content, and social influencer marketing to connect with growing audiences. Learn what content resonates and understand its impact on enhancing your brand presence across emerging media. Don’t miss out on the latest trends and insights in this dynamic landscape. Sign up now to secure your spot.

Presenter: Arica McKinnon, VP of Commercial Growth & Strategy, Nielsen’s Campaign Analytics & Rob Balsom, VP of Client Strategy, Nielsen’s Campaign Analytics
Date: Tuesday, September 12, 2023
Time: 11:30 a.m. – 12:30 p.m. ET

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007


Arica McKinnon HeadshotArica McKinnon, VP of Commercial Growth & Strategy, Nielsen’s Campaign Analytics

Arica McKinnon, VP of Commercial Growth & Strategy at Nielsen’s Campaign Analytics, leads Brand Impact strategy. With 15+ years’ experience, she helps to drive $33MM+ revenue across Campaign Analytics, including branded content, podcast ads, and cross-platform brand lift. Arica excels in storytelling, research, analytics, DE&I, and client service, earning industry accolades. She’s a trusted leader, fostering relationships with media publishers, agencies, and Fortune 500. Arica champions DE&I as an active member of WIN and SABLE at Nielsen. She holds a B.S. in Communications, completed an Executive Education Business Program, and resides in Northern Virginia. She is a member of Delta Sigma Theta Sorority, Inc. and Jack and Jill of America, Inc.


Rob Balsom HeadshotRob Balsom, VP of Client Strategy, Nielsen’s Campaign Analytics

Rob Balsom has held commercial leadership roles for Nielsen in London (UK), Dubai (UAE) and Toronto (Canada) – since Spring 2021, he has been VP of Client Strategy for Nielsen’s Measurement & Planning division in Canada. With a specialist background in marketing and sponsorship consumer research, Rob’s 15 years of experience incorporate media, brand, fan, tourism and leisure expertise. He has supported client projects across six continents, learning local data nuances in markets of varying industry maturity. Rob works with rights holders, destinations, agencies and advertisers to help them assess the impact and value of potential partnerships, and to better understand performance and return on marketing investment.