How can you ensure you’re getting everything you’ve paid for from your media spend?
Hear from media auditing titans Ken Fakler from Ad|Optics and Wayne Blodwell from The Programmatic Advisory, as they explain the benefits of properly conducted media audits.
Fakler and Blodwell will focus on the importance of media financial stewardship and auditing media performance. They will include examples of findings and observations from audits to illustrate the impact an audit can have on the way a marketer looks at their media spend.
Presenters: Ken Fakler, Partner, Ad|Optics and Wayne Blodwell, Founder & CEO, The Programmatic Advisory
Date: Thursday, February 27, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Ken Fakler, Partner, Ad|Optics
Ken has worked in the advertising/media industry for over 33 years and is a pioneer of the advertising and media agency auditing services in the U.S. Most recently, Ken established and led PwC’s Media and Advertising Assurance Services (MAAS) practice. He has worked extensively with top global and national advertisers across multiple industries in providing assurance services related to advertising, media, and marketing activities. Prior to working at EY and PwC, Ken worked at Y&R and Wunderman, Publicis Groupe and Coopers & Lybrand.
Ken is a CPA and holds an MBA in Accounting and Finance from Northeastern University. Over the years, Ken has been actively involved with the ANA Advertising Financial Management Committee and the AAAA sub-committee on Internal Audit.
Wayne Blodwell, Founder & CEO, The Programmatic Advisory
Wayne was one of the earliest users of programmatic technologies and has since held various positions which have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory (TPA) in 2016 to take this to the next level with a completely non-conflicted consulting service. Wayne is a current member of the Drum Digerati (the top 100 most influential people in advertising in the UK) and has been short-listed for Digital Trading Leader of the Year twice.
Wayne is responsible for the day-to-day running of The Programmatic Advisory as well as working with clients on projects to develop their programmatic capabilities globally. Wayne enjoys the fact that there isn’t a one-size-fits-solution for programmatic for brands and loves creating strategically robust solutions based on what’s right for the client.