Is it time to bring more agency work in-house?
What are Canadian advertisers doing with in-house agencies? Some do their own search and social media, others have major initiatives that include data management platforms and then there are those focusing on a close full-service agency relationship.
Which direction are they moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach?
Join us for an informative morning where marketers will share their in-housing experiences and challenges on May 29th in Vancouver!
Agenda to feature:
- Presentation of ACA in-house survey results
- Keynote Presentation featuring Rob Daintree, Director, Marketing Communications at WestJet
- Panel Discussion: The trend towards in-house agencies
Date: May 29, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: *Please note that the hotel has moved us into the Chateau Lafite room, which is still on the 2nd floor*
Sutton Place Hotel, Chateau Lafite room – 2nd floor.
The Sutton Place Hotel Vancouver
845 Burrard St, Vancouver, BC
Complimentary to ACA members / $99 for non-members
Registrations are closed.
Registration & Continental Breakfast
Presentation of ACA In-house survey results
Keynote Presentation featuring Rob Daintree, Director Marketing Communications, WestJet and Dave Carey, Managing Partner of North America, Oliver
Panel: The trend toward in-house agencies
Rob Daintree, WestJet (Panelist)
Angela Scardillo, Best Buy (Panelist)
Lindsay Noyes, Lululemon (Panelist)
Ron Lund, ACA (Moderator)
Wrap up and networking
Note: Agenda subject to change.
Rob Daintree, Director, Marketing Communications at WestJet – Keynote speaker and Panelist
As Director, Marketing Communications for WestJet, Rob leads multiple disciplines within the marketing team including Brand and Product Marketing, Destination and Co-op Marketing, Guest Communications, Planning, Budget, Sponsorship, Community Investment, Experiential Marketing and Creative Services. Prior to joining WestJet, Rob was Associate Vice-President at FGL Sports (a subsidiary of Canadian Tire Corporation), responsible for leading the Brand and Content efforts for their Sport Chek and Atmosphere banners, contributing to multiple awards and industry recognition for the organization including Marketing Magazine Marketer of the Year (winner 2014, runner up 2015), Strategy Magazine Brand of the Year (Finalist 2015), as well numerous campaign awards including Media Innovation Awards and Sports Clio’s (2014, 2015). Prior to FGL, Rob spent 13 years advertising agency side in strategic planning and account lead roles, for clients spanning numerous industries and categories (Automotive, Tourism, Education, Retail, CPG and Energy). Rob holds a Bachelor of Commerce degree from the University of Saskatchewan.
Dave Carey, Managing Partner of North America, Oliver – Speaker
Over the span of 20-plus years, he has founded agencies and has been involved in the major shifts from traditional platforms to the beginnings of digital and social. Dave’s most recent success is found in his contributions to OLIVER’s in-house model, where he champions the transparency, flexibility, and responsiveness to change that’s reflective of his own agility. He has a close connection with his teams—a testament to Dave’s equally tactful and thoughtful approach at the helm of OLIVER Agency’s Canadian offices, as Managing Partner North America.
Dave rises to meet challenges head on because he knows that the future of advertising always changes. He currently calls Burlington, Canada home, the same label he’s given to the U.S. and Asia at various points in his career. By leveraging his knowledge and experience in leading global accounts and teams, Dave helps his clients and staff grown daily.
Lindsay Noyes, Digital Marketing Director, Lululemon (Panelist)
Lindsay Noyes is the Director of Digital Marketing at lululemon, where she focuses on growth and acquisition programs.
Angela Scardillo, Senior Vice President, Marketing and Store Design, Best Buy – Panelist
As Senior Vice President of Marketing and Store Design for Best Buy Canada, Angela leads a comprehensive range of business areas including Brand and Creative Services, Retail Marketing, Media, Advertising, Video and Print Production, Loyalty and CRM, Consumer Insights, Store Design, and Digital Communications.
Since joining the executive leadership team at Best Buy Canada in 2010, Angela has guided the vision and direction of the Best Buy brand across the country. A champion of best-in-class marketing solutions and innovation within the organization, she has spearheaded comprehensive marketing strategies and major initiatives including a critical transformation of the Best Buy brand, and the unveiling of the new, industry-leading Experience Stores across Canada.
Angela’s marketing career has spanned more than 25 years, having worked with a diverse set of clients including those based in retail, food and beverage, energy conservation, lotto and automotive. Her portfolio also includes DDB Canada where she was Managing Director for DDB Kid Think and VP/Director of Client Services. With an energetic spirit which infuses all aspects of her work, Angela is known for her people-first leadership style and ability to inspire teams to do their best work. She has published a number of articles on marketing and advertising, produced proprietary retail premiums and launched four youth publications.
Ron Lund, President & CEO, ACA – MC & Moderator
As President and CEO of the ACA, Ron Lund is responsible for the strategy and leadership that makes ACA an essential investment for client marketers.
Under Ron’s management, ACA has been at the forefront in addressing government and industry issues affecting marketers. Ron has also overseen the development of numerous best practice studies for Canadian marketers.
Prior to joining ACA, Ron was President at several Weston Foods companies and held various marketing position at tier-one packaged goods companies, as well as the agencies FCB and Grey Advertising.
Ron serves on the Boards of the World Federation of Advertisers and Advertising Standards Canada.