Description

Is it time to bring more agency work in-house?

What are Canadian advertisers doing with in-house agencies? Some do their own search and social media, others have major initiatives that include data management platforms and then there are those focusing on a close full-service agency relationship.

Which direction are they moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach?

Join us for an informative morning where marketers will share their in-housing experiences and challenges on June 4 at the W Montreal!

Agenda to feature:

  • Presentation of ACA in-house survey results
  • Presentations featuring MightyHive, HOX Académie and more
  • Panel Discussion: The trend towards in-house agencies featuring Air Transat, Desjardins, CDMQ and more

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Registration

Date: June 4, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: W Montréal, 301 Square Victoria, Montréal

Complimentary to ACA members

Registrations are closed.

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

9:00 – 9:10 :
Intro

9:10 – 9:25 :
ACA In-house survey results

9:25 – 9:45 :
Presentation by Mighty Hive

9:45 – 10:15 :
Presentation by Desjardins & Hox Académie

10:15 – 10:45 :
Presentation by Aldo & M&H

10:45 – 11:25 :
Panel featuring Air Transat, Desjardins, CDMQ – moderator by ACA

11:25 – 11:35 :
Wrap up

Note: Agenda may be subject to change.

Speakers

Please visit the french side of our website for information about the event speakers.

 

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