Is it time to bring more agency work in-house?
What are Canadian advertisers doing with in-house agencies? Some do their own search and social media, others have major initiatives that include data management platforms and then there are those focusing on a close full-service agency relationship.
Which direction are they moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach?
Join us for an informative morning where marketers will share their in-housing experiences and challenges on June 4 at the W Montreal!
Agenda to feature:
- Presentation of ACA in-house survey results
- Presentations featuring MightyHive, HOX Académie and more
- Panel Discussion: The trend towards in-house agencies featuring Air Transat, Desjardins, CDMQ and more
Date: June 4, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: W Montréal, 301 Square Victoria, Montréal
Complimentary to ACA members
Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.
9:00 – 9:10 :
9:10 – 9:25 :
ACA In-house survey results
9:25 – 9:55 :
Presentation by Mighty Hive
9:55 – 10:25 :
Presentation by Hox Académie
10:25 – 10:55 :
Presentation by Desjardins
10:55 – 11:25 :
Panel featuring Air Transat, Desjardins, CDMQ – moderator by ACA
11:25 – 11:35 :
Note: Agenda may be subject to change.
Speakers to be announced shortly.