Archives: Training & Events


Canadian Advertising Law: Behavioural Targeting, Influencer Marketing and Social Media

October 15th, 2019 | ACA Team, Association of Canadian Advertisers

Educate yourself and your team on how to navigate the unique legal challenges presented by popular digital marketing strategies. Daniel Cole and Christopher Oates, partners of Gowling WLG (Canada) LLP, will lead a webinar explaining best practices for compliant online advertising and the essentials of Canadian advertising law from the recently released 6th Edition of Advertising And Marketing Law in Canada.

For members only:

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Keys to Success in Canadian Retail Marketing

September 16th, 2019 | ACA Team, Association of Canadian Advertisers

Seven in ten of today’s Canadian online shoppers search for a product, brand, or service after seeing an ad. How does your digital CPG or retail strategy account for how your consumers behave online?

Register for this webinar to learn Canadian retail consumer insights from Darrick Li, Senior Sales Director, Comscore, to help you build successful campaigns.

For members only:

Video Recording

 

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How to Build a Brand Your Consumers Will Love

September 16th, 2019 | ACA Team, Association of Canadian Advertisers

While old-school marketers shouted at consumers, today’s brand leaders must build a bond with their most cherished consumers. In this webinar Graham Robertson will take you through his Beloved Brands playbook, exploring the concept of a brand idea and demonstrating how it helps connect a brand with consumers. Graham will take participants through an overview […]

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Marketing to the New Mainstream

September 13th, 2019 | ACA Team, Association of Canadian Advertisers

With an aging population and stagnant birth rate, immigration has become the source of growth for Canada. By the year 2036, Canada’s multicultural consumers will represent 34% of the population while some urban centers across the country will reach over 80% with South Asians, Chinese and Filipinos quickly becoming the “visible majority”.

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The evolving Canadian shopper – how they are thinking about value, trust and innovation differently.

August 6th, 2019 | ACA Team, Association of Canadian Advertisers

The BrandSpark Canadian Shopper Study continues to clearly show that Canadian shoppers like to try new products, particularly from brands they trust the most, and are always on the lookout for great value. However, there are some important elements that have changed within each of these areas the last few years that are important for Canadian marketers to understand – and react to.

Join this ACA webinar on Wednesday, August 21 to Denis Hancock, Director of Consumer Insights at BrandSpark International as he presents the results of the Brandspark Study.

For members only:

Presentation Slides

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