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The session will focus on practical thinking rather than templates, giving procurement leaders a clearer role, greater confidence, and permission to engage differently with marketing and sponsorship stakeholders.

This webinar examines how we can reshape marketing budgets by better understanding who we want to talk to, what they value and what their lives are like.

Attendees will learn why multicultural marketing can no longer be treated as an add-on strategy and how brands can authentically participate in cultural shifts without falling into stereotypes or superficial messaging.

Media, Marketing & Effectiveness is back and we are delighted to welcome Mark Ritson, one of the world’s most respected and entertaining voices in marketing, as our keynote speaker.

A full-day gathering of leaders across marketing, media, agencies, and measurement

In this webinar, we will share Moneris spending data across key categories including restaurants, apparel, grocery (and more) highlighting where demand is shifting and why.