Archives: Training & Events


Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19

May 20th, 2020 | ACA Team, Association of Canadian Advertisers

Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As a result, new shopping trends and buying behaviours are emerging, influenced by recent retail developments. But what about ethnic consumers? Are they doing anything different?

It has never been more important for businesses, non-profits and government agencies to understand ALL consumers and more importantly, how to engage with them. This becomes increasingly important as many businesses re-open and the economy tries to rebound.

In this one-hour webinar, Ethnicity Matters and Cultural IQ will share findings…

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How To Plan For Recovery

May 11th, 2020 | ACA Team, Association of Canadian Advertisers

Hear from the experts at Tulipe who have rich business continuity planning experience. They have developed an actionable rebound planning process that can supply you with tools and solutions to help your organization meet the new world head on and thrive…

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Partner Webinar: In Search of the Unicorn Marketer

May 6th, 2020 | ACA Team, Association of Canadian Advertisers

Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of the future’ with Syl Saller (Diageo), Ivan Pollard (General Mills) and others.

This project boasts interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world…

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It’s Time to Redefine Digital Media Value

May 4th, 2020 | ACA Team, Association of Canadian Advertisers

To drive media ROI in digital, advertisers need to consider both cost and quality metrics.  Traditionally, advertisers have focused on decreasing CPMs period-on-period, leading to a race to the bottom.  It is vital for advertisers to have a more robust measure and understand the real value of their digital media investments…

For members only:

Presentation slides

Video recording

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Lost in Transaction: Where Digital Media Leaks

April 17th, 2020 | ACA Team, Association of Canadian Advertisers

You’ve paid for an ad space – now what? At what point in a long chain of digital technologies and transactions should the marketer be billed for? Do you buy apples based on the number on the tree, in the truck, in the store or at the cash register? What if you get home and find they’re full of worms…

For members only:

Presentation slides

Video recording

Understand Billable Events

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