Events

June 21, 2019

The 4 billion dollar question

Canadian marketers spend about $3.4 billion on television GRPs and about $700 million on digital video Impressions. What are the US and UK markets doing to bring GRPs and Impressions onto a level playing field?

Join us on June 21 at Corus to hear what George Ivie, Executive Director of the Media Rating Council and Josh Chasin, Chief Research Officer at comScore have to say about their efforts making cross media measurement make sense.

Registrations are closed.

Description

What are the implications of Cross Media Measurement for Canadian Marketers?

Canadian marketers invest almost $3.2 billion on television advertising largely represented by GRPs and approximately $900 million on digital video Impressions.
What are the US and UK markets doing to bring GRPs and Impressions onto a level playing field?

Hear what George Ivie, Executive Director of the Media Rating Council and Josh Chasin, Chief Research Officer at Comscore have to say about their efforts making cross media measurement make sense.

Join us on June 21 at Corus for an informative event!

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#acaforum19

Registration

Date: June 21, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: Corus Quay, 25 Dockside Drive, Toronto, Ontario, M5A 0B5

Complimentary to ACA members / $99 for Non-Members

Registrations are closed.

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.

Agenda

8:30AM
Registration + Continental Breakfast + Networking

9:00 AM
ACA Welcome
Chris Williams, VP Digital, ACA

9:10 AM
Keynote presentation
Featuring Josh Chasin, Chief Research Officer, Comscore & George Ivie, CEO and Executive Director at Media Rating Council

10:00 AM
International Perspective – Part 1: Global – Video Call
Featuring Matt Green, Global Lead – Media and Digital at the World Federation of Advertisers

10:30 AM
International Perspective – Part 2: UK – Video Call
Featuring Clare O’Brien, Head of Media Effectiveness and Performance at ISBA UK

11:00
ACA Wrap up
Canadian Perspective
Featuring Judy Davey, VP Media Policy & Marketing Capabilities, ACA and Chris Williams, VP Digital, ACA

11:10 – 11:30
Networking

Speakers

Josh Chasin, Chief Research Officer, comScoreJosh Chasin, Chief Research Officer, Comscore

Josh Chasin joined Comscore as Chief Research Officer in May 2007. Prior to that, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Solana Technologies, Arbitron, Scarborough, Comscore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, Project Apollo, Symmetrical Research, Northstar Interactive, and Media Framework.

Josh is a 30-plus year market research and audience measurement veteran who has experience in all facets of design, development and implementation of syndicated and custom research. He has been involved in the executive management and oversight of audience measurement services for TV, radio, newspapers, magazines, out-of-home, and the Internet. He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.

Josh has a Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University. He belongs to a number of industry councils and organizations, is a frequent public speaker, and is a regular contributor to Mediapost’s Online Metrics Insider column.

 

George Ivie, CEO and Executive Director at Media Rating CouncilGeorge Ivie, CEO and Executive Director at Media Rating Council

The MRC secures audience measurement ensuring that it is valid, reliable, and effective for the media industry. The MRC writes the standards and accredits 3rd party audits across TV and Radio Broadcasting, Cable, Print and Internet.

Ivie was appointed Executive Director and CEO of MRC in January 2000. His background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC.

 

Matt Green – Global Lead – Media and Digital, World Federation of AdvertisersMatt Green, Global Lead – Media and Digital, World Federation of Advertisers
With over 15 years of experience in media, Matt Green is now responsible for the delivery services to the WFA Media Forum and CDO Forum and for setting the agenda, for discussion and approach, to core global media and digital issues. He is WFA’s subject matter expert on programmatic buying.
 
 

Clare O’Brien - Head of Media Effectiveness and Performance, ISBA UKClare O’Brien, Head of Media Effectiveness and Performance, ISBA UK
She is former Head of Industry Programmes, IAB UK, is a marketing and communications specialist with a background in media. For the last 15 years, she has focused on developing digital content frameworks. She was co-founder of one of the first content strategy consultancies in the world and co-founder the UK Content Strategy Association. At the IAB she heads Industry initiatives for the Online Performance and Content & Native Councils, working with members to produce standards, events, research, training and education materials and industry guidance. Her practice work includes planning, producing, training and mentoring and her extensive client list has included The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS, Barclays, Innovene, and Terrapinn.
 

Judy DaveyChris WilliamsJudy Davey, VP Media Policy & Marketing Capabilities, ACA and Chris Williams, VP Digital, ACA
Chris and Judy have cumulative over 50 years in broadcast and digital media, at least 150 hours on MRC conference calls for audits of Google, comScore, Nielsen, Facebook and many many others.
 
 
 
 
 
 

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Events

May 29, 2019

An In-House Agency: What’s right for you? (Vancouver)

Which direction are Canadian advertisers moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach?

Join us for an informative morning where marketers will share their in-housing experiences and challenges on May 29 in Vancouver!

Complimentary to ACA members / $99 for non-members

Registrations are closed.

Description

Is it time to bring more agency work in-house?

What are Canadian advertisers doing with in-house agencies? Some do their own search and social media, others have major initiatives that include data management platforms and then there are those focusing on a close full-service agency relationship.

Which direction are they moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach?

Join us for an informative morning where marketers will share their in-housing experiences and challenges on May 29th in Vancouver!

Agenda to feature:

  • Presentation of ACA in-house survey results
  • Keynote Presentation featuring Rob Daintree, Director, Marketing Communications at WestJet
  • Panel Discussion: The trend towards in-house agencies

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#acaforum19

Registration

Date: May 29, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: *Please note that the hotel has moved us into the Chateau Lafite room, which is still on the 2nd floor*
Sutton Place Hotel, Chateau Lafite room – 2nd floor.
The Sutton Place Hotel Vancouver
845 Burrard St, Vancouver, BC

Complimentary to ACA members / $99 for non-members

Registrations are closed.

Agenda

8:30 a.m.
Registration & Continental Breakfast

9:00 a.m.
ACA Welcome

9:10 a.m.
Presentation of ACA In-house survey results

9:30 a.m.
Keynote Presentation featuring Rob Daintree, Director Marketing Communications, WestJet and Dave Carey, Managing Partner of North America, Oliver

10:15 a.m.
Panel: The trend toward in-house agencies
Rob Daintree, WestJet (Panelist)
Angela Scardillo, Best Buy (Panelist)
Lindsay Noyes, Lululemon (Panelist)
Ron Lund, ACA (Moderator)

11:00 a.m.
Wrap up and networking

Note: Agenda subject to change.

Speakers

Rob Daintree, Director, Marketing Communications. WestjetRob Daintree, Director, Marketing Communications at WestJet – Keynote speaker and Panelist
As Director, Marketing Communications for WestJet, Rob leads multiple disciplines within the marketing team including Brand and Product Marketing, Destination and Co-op Marketing, Guest Communications, Planning, Budget, Sponsorship, Community Investment, Experiential Marketing and Creative Services. Prior to joining WestJet, Rob was Associate Vice-President at FGL Sports (a subsidiary of Canadian Tire Corporation), responsible for leading the Brand and Content efforts for their Sport Chek and Atmosphere banners, contributing to multiple awards and industry recognition for the organization including Marketing Magazine Marketer of the Year (winner 2014, runner up 2015), Strategy Magazine Brand of the Year (Finalist 2015), as well numerous campaign awards including Media Innovation Awards and Sports Clio’s (2014, 2015). Prior to FGL, Rob spent 13 years advertising agency side in strategic planning and account lead roles, for clients spanning numerous industries and categories (Automotive, Tourism, Education, Retail, CPG and Energy). Rob holds a Bachelor of Commerce degree from the University of Saskatchewan.
 

Dave CareyDave Carey, Managing Partner of North America, Oliver – Speaker
Over the span of 20-plus years, he has founded agencies and has been involved in the major shifts from traditional platforms to the beginnings of digital and social. Dave’s most recent success is found in his contributions to OLIVER’s in-house model, where he champions the transparency, flexibility, and responsiveness to change that’s reflective of his own agility. He has a close connection with his teams—a testament to Dave’s equally tactful and thoughtful approach at the helm of OLIVER Agency’s Canadian offices, as Managing Partner North America.

Dave rises to meet challenges head on because he knows that the future of advertising always changes. He currently calls Burlington, Canada home, the same label he’s given to the U.S. and Asia at various points in his career. By leveraging his knowledge and experience in leading global accounts and teams, Dave helps his clients and staff grown daily.
 

Lindsay Noyes, Digital Marketing Director, LululemonLindsay Noyes, Digital Marketing Director, Lululemon (Panelist)
Lindsay Noyes is the Director of Digital Marketing at lululemon, where she focuses on growth and acquisition programs.
 
 
 
 
 
 

Angela AugustAngela Scardillo, Senior Vice President, Marketing and Store Design, Best Buy – Panelist

As Senior Vice President of Marketing and Store Design for Best Buy Canada, Angela leads a comprehensive range of business areas including Brand and Creative Services, Retail Marketing, Media, Advertising, Video and Print Production, Loyalty and CRM, Consumer Insights, Store Design, and Digital Communications.

Since joining the executive leadership team at Best Buy Canada in 2010, Angela has guided the vision and direction of the Best Buy brand across the country. A champion of best-in-class marketing solutions and innovation within the organization, she has spearheaded comprehensive marketing strategies and major initiatives including a critical transformation of the Best Buy brand, and the unveiling of the new, industry-leading Experience Stores across Canada.
Angela’s marketing career has spanned more than 25 years, having worked with a diverse set of clients including those based in retail, food and beverage, energy conservation, lotto and automotive. Her portfolio also includes DDB Canada where she was Managing Director for DDB Kid Think and VP/Director of Client Services. With an energetic spirit which infuses all aspects of her work, Angela is known for her people-first leadership style and ability to inspire teams to do their best work. She has published a number of articles on marketing and advertising, produced proprietary retail premiums and launched four youth publications.
 

Ron LundRon Lund, President & CEO, ACA – MC & Moderator

As President and CEO of the ACA, Ron Lund is responsible for the strategy and leadership that makes ACA an essential investment for client marketers.
Under Ron’s management, ACA has been at the forefront in addressing government and industry issues affecting marketers. Ron has also overseen the development of numerous best practice studies for Canadian marketers.

Prior to joining ACA, Ron was President at several Weston Foods companies and held various marketing position at tier-one packaged goods companies, as well as the agencies FCB and Grey Advertising.
Ron serves on the Boards of the World Federation of Advertisers and Advertising Standards Canada.

 

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