Blog

The Canadian Sponsorship Landscape Study (CSLS) has entered its second decade and continues to tell stories about what is happening in Canadian sponsorship on the ground. Since 2006, we have more than 3,700 responses from Canadian sponsors, properties and agencies about the trends, investments and challenges they are facing. Over the years, we have looked […]

Jason Kint from Digital Content Next on why the industry needed a cooperative digital advertising marketplace.

As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management, followed by 361 Degrees partner Veronica Holmes, identifying top […]

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world. […]

ACA Members, join our webinar Oct. 11 at 11:30 a.m. ET to get more insights into the 10th Annual Canadian Sponsorship Landscape Study. Just five years ago, many of those who study sponsorship – including myself – were preaching the need for every property to act like a jazz fest or a weekend concert or even […]

The JUNO Awards is many things to many people. To the music industry, it is recognition, celebration, and inspiration. To corporate sponsors, it is an opportunity to tap into a deep vein of intense passion with consumers. To multiple levels of government and a myriad of NGOs, it is a key plank in the cultural […]