Category Digital Marketing


Podcast advertising: a powerful marketing tool for Canadian brands

March 6th, 2024 | Jeff Ulster, Co-publisher, Canadian Podcast Listener survey; co-founder/VP, The Podcast Exchange (TPX)

Podcast advertising a powerful marketing tool for Canadian brands - ACA blog article featured image

Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.

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Why Social Media is the best tool to connect with your customers

December 15th, 2022 | tobiojenike, Writer

Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.

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Elevate Your Content Marketing Strategy Using Visuals

October 6th, 2022 | Ermelinda Maglione, Content Marketer, Venngage

Marketing today is difficult. Every sector and specialty produce more content, making it difficult to compete and stand out. The constant bombardment of information shortens people's attention spans.

However, you might achieve good results using the content you already have. One way to accomplish this is by including visuals. One image may become multiple, so you can easily update different channels.

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Set Your Brand Up for Success During a Recession

September 15th, 2022 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Setting your brand up for success during a recession means going against what’s intuitive and requires you to trust the process. Increasing ad spend when the economy is facing uncertain times is counterintuitive, but the evidence shows that this is the smart thing to do. The success of your brand after a recession depends largely on what you do before and during.

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Creating digital media accountability through improved governance

March 25th, 2021 | Peter Hanford, Group Director of Digital Growth, Ebiquity Plc

Volume-based buying power has been the main value proposition of the media agency for the last 50 plus years, and with this, media accountability has been rightly focused on volume-based metrics. However, in the last ten years the industry has witnessed the rise of biddable media trading, replacing a relatively simple media ecosystem. This biddable media system is a complex universe of technology and data, with many objectives, KPIs, buy types, formats, and dynamic auction-based pricing. With this, the value proposition of a media agency has shifted to one of digital capability as a key differentiator. And so digital media accountability must now move away from volume-based metrics to account for this change in dynamic.

The need for a new approach is made obvious by one ghastly phenomenon – advertisers waste up to 60% of their digital media investments due to ineffective governance…

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What Marketers Need to Know about Bill C-11, An Update to Canada’s Federal Privacy Law

January 12th, 2021 | ACA Team,

In November 2020, the federal government announced its intention to update our federal data privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA), which has been in effect since 2000. PIPEDA allows commercial organizations in Canada to be amongst one of only 12 countries deemed “adequate” under the EU’s General Data Protection Regulation (GDPR), but it was not without its faults. The law was beginning to show some age, particularly as big data projects began emerging, and so the government announced in 2019 an ambitious Digital Charter for Canada, to which this announcement in November is directly tied.

It is understandable if the average marketer missed the announcement amidst the more urgent and ongoing COVID-19 pandemic. To assist, this article will provide a baseline understanding of what’s in the Act and how it may impact your day-to-day marketing operations if it passes as it is currently written.

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