Blog

With fragmentation impacting the world of ad production, many marketers are grappling with how to get the most out of their ad spend. Jillian Gibbs, CEO and founder of Advertising Production Resources (APR) hosted a webinar this week (available for download for ACA members only) to help marketers navigate this space. Here are the top […]

This week, the Association of Canadian Advertisers published their new guidebook: Searching For A Marketing Communications Agency Partner: A Guidebook for Marketers on Agency Searches. As its author, I was privileged to have the opportunity to spend many hours talking and debating with the ACA team, marketers and agencies, and gathering various viewpoints, identifying new […]

Among top of mind issues for marketers in 2015 will be transparency for media buys. A major focus of these transparency issues is the burgeoning digital media advertising space—a significant new channel for marketing communications. The importance of this new channel is reflected in the phenomenal growth of programmatic buying/trading of digital media ad views. […]

By Tom Hendrikson, Chief Breakthrough Officer, Sixsense Strategy Group Inc. Here is a situation that may be familiar: You begin to experience frustration in your dealings with your MarCom agency. That frustration leads you to terminate the relationship with that agency. But, later, you find yourself in a similar situation with a new agency. The […]

By Stephan Argent, CEO, The Argedia Group Let’s face it, an agency pitch can be a lot of work. It’s a lot of work for the agencies involved and it’s a time consuming exercise in logistics, exploration and evaluation for marketers, who need to determine the right questions to help find the best agencies for […]

Mike Lavery, President and Managing Director, Alliance for Audited Media From our foundation verifying circulation claims to auditing cross-channel media today, the Alliance for Audited Media has brought credibility to the media industry for 100 years and counting. AAM is celebrating its centennial year in 2014. As much as the media industry has changed throughout […]