Category Agencies

The Agencies, Neutrality, and Data Ownership

August 16th, 2018 | ratkovidakovic2, Founder, AdProfs

Last month, it was announced that global agency Interpublic Group (IPG) acquired Acxiom Marketing Solutions (AMS) for $2.3 billion in cash. It’s worth noting that AMS is only one part of the Acxiom business. The other part is LiveRamp, which was not included in the deal and will remain independent.

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Marketers Desire For More Control Comes To Production

February 20th, 2018 | ACA Team, Association of Canadian Advertisers

With marketers under pressure to contain costs and be more accountable for their spending, many are taking back more control of their commercial production business. That was the key message emerging from the ACA’s latest lunchtime webinar, presented by Fiona McBride and Susan Kurtz of Advertising Production Resources (APR), a global production consulting firm, headquartered […]

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How Competitive Is Your Media Agency?

January 23rd, 2018 | ACA Team, Association of Canadian Advertisers

Many advertisers may feel like they have a good idea of how well their media agencies are performing, but what if they want some objective, outsider analysis to validate (or challenge) those feelings? That was the motivation behind ACA’s last webinar of the year, a presentation on Canadian media agency performance by the highly-regarded RECMA. […]

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Forecasting 2017: ‘Media Fever’ Will Continue To Spread

November 30th, 2016 | Stephan Argent, CEO, The Argedia Group

As the industry prepares to turn the page on another year marked by massive change, ACA is asking the experts to predict the trends they think will disrupt 2017. First in this series is Stephan Argent of Argedia Group, with his forecast for agency search management. Well here we are again, that time of year […]

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Ron Lund Calls for Urgent Response to Online Threats

July 21st, 2015 | Matthew Chung, Manager, Communications and Content

ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability. “It is the marketer who should and must lead this effort, but with close industry collaboration,” Lund argues in a recent Op/Ed in Marketing Magazine.

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Why Viewability Is Second To Fraud

June 8th, 2015 | allendillonen, President and CEO, Sentrant Security Inc.

There has been a lot of hoopla recently about viewability and how advertisers and their agencies are demanding 100% viewable inventory from publishers. This is an ongoing debate backed by a plethora of data and arguments for all sides, but it often overlooks fundamental security issues that bring all data points into question. For instance, […]

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