How To Build A Brand Consumers Will Love

October 21st, 2019 | ACA Team, Association of Canadian Advertisers

What do brands like Ferrari, Apple and Starbucks have in common? Consumers don’t just love their products—they love their brands.

At a recent ACA webinar, Graham Robertson, author of Beloved Brands, explored the concept of building a brand idea and how it helps brands truly connect with consumers.

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So Much Data, Infinite Possibilities: A Peek into Customer Data Platforms

September 26th, 2019 | Michelle Cunningham, MightyHive

Today the modern marketer has no lack of access to infinite amounts of data. The real question a marketer needs to ask themselves is how they can utilize that data in a way that makes sense, while still ensuring customer relevancy and respecting privacy rights. There are multiple technology platforms out there today that can […]

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How Marketers Can Tap Into The Popularity of Podcasts

April 17th, 2019 | ACA Team, Association of Canadian Advertisers

Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]

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“Live” from XLIVE

January 23rd, 2019 | Mark Harrison, President & CEO, T1

I love events.

I’m amazed at what attracts people to get together. To spend their money. To use their points. To invest their time. To share their passion. With friends. With strangers. With strange friends.

But I may be more enthralled by the people who stage these events. The curators of these experiences. As one thought-provoking presenter prosed – are events an art or a business? I tend to think of the best event curators as both artisans, mad scientists and hustling entrepreneurs.

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What The New Purchase Journey Means For Automotive Marketers

January 9th, 2019 | ACA Team, Association of Canadian Advertisers

Consumers aren’t shopping for cars the way they used to, so automotive manufacturers and dealerships need to adapt their marketing strategies.

At a recent ACA webinar, “Understanding today’s Canadian automotive consumer,” Comscore Canada sales manager Richard Nathans said that while automotive shoppers still predominantly buy cars at dealerships, the internet has flipped the purchase funnel.

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