What do brands like Ferrari, Apple and Starbucks have in common? Consumers don’t just love their products—they love their brands.
At a recent ACA webinar, Graham Robertson, author of Beloved Brands, explored the concept of building a brand idea and how it helps brands truly connect with consumers.Read More
Today the modern marketer has no lack of access to infinite amounts of data. The real question a marketer needs to ask themselves is how they can utilize that data in a way that makes sense, while still ensuring customer relevancy and respecting privacy rights. There are multiple technology platforms out there today that can […]Read More
Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]Read More
What’s the biggest challenge facing the marketer as they develop a dashboard? Nick Drew: It’s being drowned in data. As we said in the whitepaper, there is so much data available that could conceivably be relevant; and you can keep adding and adding, in a “oh, just this one more piece, because we might need […]Read More
I love events.
I’m amazed at what attracts people to get together. To spend their money. To use their points. To invest their time. To share their passion. With friends. With strangers. With strange friends.
But I may be more enthralled by the people who stage these events. The curators of these experiences. As one thought-provoking presenter prosed – are events an art or a business? I tend to think of the best event curators as both artisans, mad scientists and hustling entrepreneurs.Read More
Consumers aren’t shopping for cars the way they used to, so automotive manufacturers and dealerships need to adapt their marketing strategies.
At a recent ACA webinar, “Understanding today’s Canadian automotive consumer,” Comscore Canada sales manager Richard Nathans said that while automotive shoppers still predominantly buy cars at dealerships, the internet has flipped the purchase funnel.Read More