Ignore The Hype, But Don’t Ignore Blockchain And AI

March 15th, 2018 | ACA Team, Association of Canadian Advertisers

After a period of confusion—verging on chaos—in the digital ad industry caused by the explosive growth of programmatic buying, Ratko Vidakovic had detected some calm and stability returning of late. It’s not totally fixed, but things are improving and progress is being made in some of the areas that rightfully concerned many of the marketers […]

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How Weather Network Turns Data Into Insight

March 6th, 2018 | ACA Team, Association of Canadian Advertisers

We’re into the second decade of the smartphone age, and the ubiquity of the devices, our near constant connectivity and the effects on shopping behaviours is well known. We also know what that has meant to our advertising budgets, with more and more of our spending moving into digital channels. And yet, according to eMarketer, […]

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Marketers Desire For More Control Comes To Production

February 20th, 2018 | ACA Team, Association of Canadian Advertisers

With marketers under pressure to contain costs and be more accountable for their spending, many are taking back more control of their commercial production business. That was the key message emerging from the ACA’s latest lunchtime webinar, presented by Fiona McBride and Susan Kurtz of Advertising Production Resources (APR), a global production consulting firm, headquartered […]

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How To Make Sure Your Brand Excels at Conversational Marketing

February 7th, 2018 | Russ Ward, Massively

As marketers, we are constantly faced with new developments in technology and shifts in customer behaviour which require us to learn new things and change the way in which we do our jobs. I’ve written previously about why chatbots need to be part of your marketing strategy and when chatbots are at their best. Recently, […]

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Five Big CES Themes Marketers Need To Have On Their Radar

January 31st, 2018 | Jed Schneiderman, President, Tapped Mobile

Nothing like starting the year off with 170,000 of your closest friends at the Consumer Electronics Show (CES) in Las Vegas. For the 4th year in a row, I attended CES. You might be asking why would one need to attend an electronics show if you work in marketing and media? Well, there are several […]

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How Competitive Is Your Media Agency?

January 23rd, 2018 | ACA Team, Association of Canadian Advertisers

Many advertisers may feel like they have a good idea of how well their media agencies are performing, but what if they want some objective, outsider analysis to validate (or challenge) those feelings? That was the motivation behind ACA’s last webinar of the year, a presentation on Canadian media agency performance by the highly-regarded RECMA. […]

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