L’Oréal: A Beauty Brand With A Purpose
March 1st, 2023 | Darren McAlmont, Manager, Communications & Content, Association of Canadian Advertisers

Women’s History Month is an opportunity to continue to amplify women’s voices, and to recognize their precious past and current contributions. Taking the time to acknowledge our predecessors and their accomplishments is a highly motivating factor when trying to shape the future.
Read MoreThe WARC Marketer’s Toolkit: Finding focus in uncertain times
February 7th, 2023 | Carolyn Murphy, VP, Americas at WARC

The Marketer's Toolkit is an annual report that identifies key trends impacting marketers and offers them insight, to focus, survive and thrive in the coming year.
Read MoreMark Harrison’s ‘Aboveground Railroad’ Approach to Advancing DEI
February 1st, 2023 | Darren McAlmont, Manager, Communications & Content, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is second in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.
Read MoreP&G’s 7 Habits to Drive Multicultural Market Growth
January 19th, 2023 | Darren McAlmont, Manager, Communications & Content, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is first in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.
Read MoreWhy Social Media is the best tool to connect with your customers
December 15th, 2022 | Tobi Ojenike, Writer

Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.
Read MoreWhy DEI Should Not Be a Marketing Tool
December 1st, 2022 | Darren McAlmont, Manager, Communications & Content, Association of Canadian Advertisers

Doing diversity, equity and inclusion work right comes from a place of genuine passion for wanting to see good social change, and it requires an investment of time and resources. It begins with meaningful changes from the top down; otherwise, the entire initiative is void of true transformation before it ever begins.
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