Influencer Marketing: The Do’s and Don’ts of Disclosure

July 12th, 2018 | ACA Team, Association of Canadian Advertisers

There’s no question that brands and influencers have to make their relationships clear to consumers. The Canadian Code of Advertising Standards requires disclosure of material connection, and the Competition Bureau enforces laws about misleading marketing practices. What many marketers are unsure of, however, is how and what to disclose. To help marketers put disclosure into […]

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Marketers, Get To Know Digital Finance Consumers

June 27th, 2018 | ACA Team, Association of Canadian Advertisers

For marketers of financial services firms, it’s essential to understand today’s digital consumers, from where they spend their time online to what device they use to access financial categories. At a recent ACA webinar, comScore Canada senior manager Gregory Ross provided a snapshot of digital finance consumers, with data from comScore’s MMX Multi-Platform, Mobile Metrix […]

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How To Create A More Effective Influencer Marketing Strategy

June 14th, 2018 | ACA Team, Association of Canadian Advertisers

Influencer marketing is seeing meteoric growth: 63% of marketers increased their influencer marketing budget from 2016 to 2017; and 40% will increase it again this year, according to Harvard Business Review (2018). However, many marketers still struggle to get their strategies right. At a recent ACA webinar, Cathy Fernandes, CEO of Jones Media, shared advice […]

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What Marketers Need To Know About Smart Speakers

May 29th, 2018 | ACA Team, Association of Canadian Advertisers

This sounds like an opportunity for Canadian marketers. Smart speakers are changing consumer behaviours and forming new habits. And while penetration is relatively low in Canada, judging by trends in the U.S., an ownership boom may be imminent, according to Tom Webster, SVP at Edison Research. Webster presented the findings of The Smart Audio Report […]

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Worried About Viewability, Fraud And Safety? An Audit Could Help

May 24th, 2018 | ACA Team, Association of Canadian Advertisers

Despite its explosive growth over the last decade, digital advertising still lacks the shared data and standardized metrics of television. Everyone can agree if a TV spot ran in the second break of a certain show. There is no such certainty with where, when or who sees digital advertising. And that can be a huge […]

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Where To Find Your Consumers Online In 2018

May 17th, 2018 | ACA Team, Association of Canadian Advertisers

In an increasingly competitive business environment, knowing where your customers are online is more important than ever, but that can be tough in a dynamic, fast-changing  — some might say chaotic — digital landscape. At a recent ACA Webinar, comScore’s Darrick Li provided ACA members with some help via a comprehensive review of Canadian consumer behaviour data in […]

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