Blog

In a world where diversity and inclusion are at the forefront of societal progress, Indigenous History Month (IHM) stands as a beacon to honour the stories, achievements, and resilience of Indigenous Peoples in Canada.

This annual observance, which has recently passed, is significant to Canada’s corporate landscape as it encourages recognition of Indigenous contributions, promotes cultural acknowledgement, and provides a platform for authentic engagement with Indigenous communities, aligning with the values of respect and inclusivity in business practices.

To dive deeper into how businesses can play a role in allyship, collaboration, and new opportunities, we wanted to get three different perspectives–Métis, First Nations, and Inuit…

It’s not new news that the pandemic upended every facet of consumer behavior – from travel regulations to entertainment shifts, and home DIY projects. But while society today operates in more of a post-pandemic fashion, many Canadian brands and advertisers are still coping with its impact – especially when it comes to advertising.

However, ad spending in Canada 1H 2023 said otherwise. And while the numbers may have been smaller compared to those from before the pandemic, the story is promising.

The business world has been evolving since the last decade, and the significant shift is the impetus toward digital marketing. A company's image or “brand reputation” does not depend only on the quality of its products. Nowadays, its visibility on the internet is equally important.

With a poverty rate >40% in Canada, the 2SLGBTQIA+ community needs more than rainbow flags on buildings and on social media from multi-million-dollar corporations.

Globe Content Studio’s Next in Creative report details seven content marketing trends to watch.

Many attempts to change behaviour fail because they’re not associated with a time, place or a specific motivation, but connecting a behaviour encourages change.