- Lisa Pozhke of McCain Foods and Ratko Vidakovic of AdProfs will take positions as Chairs of the Digital Marketing Committee and Technical Advisory Committee, respectively, in 2020.
February 26, 2020: The Association of Canadian Advertisers (ACA) is pleased to announce appointments to two of its committees – the Digital Marketing Committee and the Technical Advisory Committee – both of which aim to guide the Canadian digital marketing landscape.
Lisa Pozhke; Media & Digital Marketing Manager at McCain Foods will take the position of Chair of the ACA’s Digital Marketing Committee for 2020. This committee represents marketer’s positions on data ownership and protections, media measurement and digital marketing technologies.
“I’m proud to work with my fellow ACA members and look forward to contributing to a stronger marketer-led community” says Pozhke. “The scope of today’s digital marketer keeps expanding and it’s important to focus on developing and adopting best practices.”
ACA is also pleased to announce Ratko Vidakovic as the Chair of the Technical Advisory Committee (TAC) for 2020. Ratko is an industry analyst and founder of AdProfs, an independent ad tech consultancy focused on industry research and education.”
TAC is an invite-only forum of senior partners who are experts in the digital marketing space. Their mission is to provide neutral insight and guidance to ACA and its members.
“The implications of this year’s challenges in privacy and browsers will be with us for years to come.” says Chris Williams, VP, Digital at ACA. “Choices made there will direct what options are available to marketers in targeting, media measurement and the opacity of their media operations. We will continue to work closely the Media Rating Council, the World Federation of Advertiser and our own Technical Advisory Committee (TAC) to ensure the marketers’ priorities are the market’s priorities.”
ACA would like to thank Armin Huska, Global Head of Media and Agencies at RBC, for his contributions in 2019 as Chair of the Digital Marketing Committee. During the year he served ACA made submissions to the Ontario Privacy Commissioner on cross-border data flows and initiated directions on cross-media measurement with the World Federation of Advertisers and the Media Rating Council.