September 18th, 2019 | ACA Team, Association of Canadian Advertisers

The Association of Canadian Advertisers is pleased to announce that the 2018 ACA Gold Medal Award will be awarded to Shannon Hosford, Chief Marketing Officer at Maple Leaf Sports & Entertainment.

Shannon Hosford and Ron Lund
Shannon Hosford and Ron Lund

Over the last five years, in her role as Chief Marketing Officer of Maple Leaf Sports & Entertainment, Shannon Hosford has led the rebranding of both the Toronto Maple Leafs and Toronto Raptors, including the introduction of ‘We The North’, a campaign that has been recognized as one of the top Canadian marketing campaigns in history and played a significant role in the direction of the Raptors which culminated with the team’s first NBA Championship last June.

Hosford leads all marketing and communications for MLSE, one of the largest and most diverse sports portfolios in North America, including The Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, MLSE LIVE and MLSE Foundation.

Among Hosford’s accomplishments are a successful bid for the 2016 NBA All-Star Weekend and the erection of Leafs Legends Row, statues that celebrate the most iconic players in Toronto Maple Leafs history. Under Hosford’s leadership, the MLSE marketing team was awarded the CLIO Sports Awards Grand Prize and the In-House Agency Forum Awards Gold Prize. She has also led the charge in ensuring MLSE’s commitment to highlighting the cultural diversity of its fans.

In recognition of her actions, Hosford was nominated for the 2017 Premier’s Award for Outstanding Ontario College Graduates and was name Adweek’s “33 Media, Marketing and Tech Stars Who’ve Helped Make Toronto a Vibrant Creative Hub” in 2018.

In addition to her work in marketing, Hosford is involved in many philanthropic and community endeavors, including serving on the boards for MLSE Foundation and Canada Basketball as well as volunteering over the years with Habitat for Humanity and Free The Children, which took her on missions to Kenya, New Orleans and Jamaica.

Read the media release

Watch the congratulatory video for Shannon Hosford