How does your marketing strategy compare to new Canadian automotive industry data? Comscore’s research gives you a rare glimpse into what your prospects are truly thinking as they interact with your brand touchpoints, both offline and online, throughout their buyer’s journey.
Gary Warech, SVP, Advertiser & Branded Content, Comscore, and Richard Nathans, Sales Manager, Canada, Comscore will talk to what the research can teach marketers and share stories on how other automotive manufacturers have leveraged data insights to win in their markets.
Register to learn key insights, including:
- Insights from the Canadian auto industry
- What auto buyers are thinking throughout their purchase journey
- How customers interact with your brand touchpoints
- The impact of social media impact through the buying process (hint: it is significant!)
Presenters: Gary Warech, SVP, Advertiser & Branded Content, Comscore, and Richard Nathans, Sales Manager, Canada, Comscore
Date: Wednesday, November 28, 2018
Time: 11:30 a.m. – 12:30 p.m. E.T.
For members only:
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
Gary Warech, SVP, Advertiser & Branded Content, Comscore
Gary Warech has spent his entire career working hands-on with brands leveraging consumer information and research, giving him unique insight into the advertising and media industries. His experiences include working within the TV, digital, data, sports and corporate marketing areas throughout the advertising ecosystem.
As SVP, Advertiser & Branded Content, Gary shares comScore’s services with the advertiser marketplace, focusing on branded content measurement, helping stakeholders drive revenue in a complex and evolving media landscape.
Richard Nathans, Sales Manager, Canada, Comscore
Richard is the Automotive Lead at Comscore Canada. He has been with Comscore for over 4 years, and has worked to help automotive manufacturers better understand their digital footprint in a very fragmented media industry. Prior to joining Comscore, Richard led a team at Kijiji Canada working with OEM’s to achieve their marketing objectives, as well as developing a platform for dealers to increase sales as the local level.