Marketers are awash in data! We have 1st-party, 3rd-party, aggregated, syndicated, census, log level; numerous options and each with their strengths and weaknesses. A more recent addition to this data marketplace is ‘synthetic data.’

Growing a business often means targeting consumers who we have the least amount of data on: prospects. No matter which segment, the question is consent and all the overhead of managing that consent. This is where synthetic data comes in.

Join Chris Williams, CMO of Arimadata and Pat Pellegrini, President and CEO of Vividata as they discuss the origin, uses, benefits, and future of synthetic data in Canada.

Chris and Pat will cover how synthetic data is created, and how it can be used as a basis for understanding prospects, current consumers and those who are loyal to the competition.

Make sure to tune in to learn about all that synthetic data has to offer.

Presenters: Chris Williams, CMO, Arimadata & Pat Pellegrini, Ph.D., CEO Vividata
Date: Tuesday, March 28, 2023
Time: 11:30 a.m. – 12:30 p.m. ET

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Chris Williams HeadshotChris Williams, CMO, Arimadata

Chris has been a pioneer in digital advertising for 30 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers in addition to many years at ad agencies BBDO and Havas. He held varied positions such as copywriter, art director, media strategist, managing director and consultant.

He is currently the CMO at Arimadata, a Canadian startup which developed North America’s first Synthetic Society which is the foundation of an advanced data science platform.


Pat Pellegrini headshotPat Pellegrini, Ph.D., CEO, Vividata

In a career spanning two decades, Pat has established himself as a pioneer in audience measurement, cross-media research and consumer insights, and then successfully transitioned to senior leadership roles, from GM to President to CEO. Visionary product innovation, strategic investment, operational efficiencies, and thoughtful leadership are the key pillars driving the rapid and dramatic transformation of Vividata where he has been CEO since December 2017.