We all have been watching the trend of audiences reducing or cutting the cord on TV, but where are they going for their content and how do we ensure our ads reach them? More importantly, how do you make sure that your TV planning strategies are aligned to this new wave of viewing behaviour and brand interaction?
With so much fragmentation in the TV market, these questions are becoming seemingly more challenging to answer with confidence.
Wade will help set the stage in terms of how you should be properly valuing this environment and how to better understand the viewer’s behaviour in an on-demand world where attention and engagement are at an all-time high.
Can a streaming-first approach to addressable suffice? Finecast explains how ‘streaming-first addressable TV’ is being used right now to move the marketing needle.
Presenters: Wade Kuiken-Rogers, SVP, Strategy and Partnerships, Finecast
Date: Wednesday, February 1, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Wade Kuiken-Rogers, SVP, Strategy and Partnerships, Finecast
Wade Kuiken-Rogers is one of the original, Canadian pioneers in the programmatic digital space with 10+ years of innovation and ingenuity. He shifted gears over 3 years ago to help start one of the first addressable TV companies in Canada, Finecast. His passion is to identify clients business challenges and solve them with seamless marketing initiatives that help drive both environment growth and client value.