In this webinar, Campsite’s Vice President of Development, Edith Gagné, will provide a review of the digital out-of-home landscape, with a Canadian focus but also including updates from abroad. The significant shift in DOOH is the ability to transact programmatically – and with that comes a lot of questions – What of the fragmentation in the marketplace? When will DOOH transact seamlessly with digital & mobile, what are the hurdles? These questions will be addressed with a broad, inclusive market view.

The webinar will present a complete portrait of the landscape in terms of platforms and supply, delve into audience targeting – what options exist, and what is the benefit for marketers of all these ‘connected pipes’?

Finally, we will review some examples of how this new method of transacting on traditional media opens up new considerations for DOOH as part of broader strategy.

Presenters: Edith Gagné, Vice President of Development, Campsite
Date: Wednesday, November 5, 2018
Time: 11:30 a.m. – 12:30 p.m. E.T.

For members only:

Presentation Slides

Video Recording

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007

Edith Gagné, Vice President of Development, Campsite

Edithe Gagné

Currently Vice President of Development at Campsite, Edith has worked in the Canadian out of home industry for the past 17 years. In her work with Newad, she had the chance to learn both the sales and operations side of the business. She oversaw the Traffic team and the systems they used for a total of 8 years and she also worked at overseeing sales planning and training nationally for the company for just over 6 years. Throughout those years she completed her studies in Applied Human Sciences at the graduate level at Concordia University and had two daughters. In the past 3 years she’s taken on the development of a new business with Campsite Project, a programmatic platform specialized in digital out of home advertising that has become widely successful in the Canadian market. Her extensive relationships on the supply and the buy side give her a deep insight into how digital out of home is evolving and the challenges faced by all sides.