Over the last 6 months we have witnessed unprecedented changes in purchasing behaviour as shoppers have altered how, where, and when they shop and what products they are buying. Disruption has resulted in shifting behaviours, some temporary others potentially permanent, as new shopping routines evolve. Disruption is creating many new opportunities which retailers and manufacturers have the rare opportunity to influence in new and creative ways. Understanding who is being impacted and where behaviours are changing most quickly, is paramount for developing the right product and service offerings.
In this session, Perry Hassen, Senior Vice President and Practice Leader at Environics Analytics, will explore the types of data being leveraged to understand the fast-changing shopper landscape.
Presenters: Perry Hassen, Senior Vice President and Practice Leader, Environics Analytics
Date: Tuesday, September 15, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Perry Hassen, Senior Vice President and Practice Leader, Environics Analytics
With over 20 years of experience in product leadership, sales, and account management in marketing analytics, Perry brings his passion for consumer and shopping insights, developing innovative solutions, and tackling tough business challenges. Much of his career has been working within the consumer good industry, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has experience working for a media agency, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.