Did you miss thinktv’s session on media, marketing and disruption? Join us November 1 for a recap of the day’s learnings.
Hear from thinktv’s Kathy Gardner and Laura Baehr as they discuss topics from the rapidly evolving advertising industry to the effectiveness of media in a multi-platform world. Join in and discover:

  • Why under-investing in brand-building is so potentially damaging, and how to balance brand building with sales activation depending on the context
  • When “optimizing” a media plan becomes “minimizing”: Ipsos’ research outlines how to properly value media by identifying the role different media touchpoints play in achieving different brand objectives
  • How subtle factors like our values and cultural foundations influence how we perceive content: We’ll explore some key differences in markets that affect how we receive ads, for example, what makes for powerful storytelling in the USA vs Canada? and how does humour differ in different markets?

Presenter: Kathy Gardner and Laura Baehr, VP Media Insights & Laura Baehr, VP Marketing – thinktv

Date: Thursday, November 1, 2018
Time: 11:30 a.m. – 12:30 p.m. ET

This complimentary webinar is exclusive to ACA members.

For members only:

Presentation Slides

To view a copy of the Brainsights PPT, please click here. Please note this link is housed on thinktv’s website.

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Kathy Gardner, VP Media Insights, Thinktv

Kathy Gardner, VP Media Insights, ThinkTV

Kathy Gardner is the VP Media Insights at thinktv. Gardner is a veteran media executive with experience in television, radio, digital and research. Before joining thinktv, Gardner served as Vice-President, Strategic Insight – Research at Shaw Media, where she was responsible for the development of research insights supporting and driving advertiser investment in the company’s slate of broadcast and digital assets. Prior to joining Shaw Media in 2002, Kathy was the Executive Vice-President, Media Director at Bates Canada.

 

 

Laura Baehr, VP Marketing, Thinktv

Laura Baehr vp Marketing, ThinkTV

Baehr is a senior marketing and broadcast executive with a passion for brands, television and advertising. Before joining thinktv Baehr held a number of senior positions at Corus Entertainment including VP Client Marketing, where she was responsible for leading integrated marketing solutions across all Corus networks, and VP Head of Networks, where she led the marketing and overall strategy of the Corus Kid and Family properties, including YTV, Treehouse, CMT and ABC Spark.