It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work together seamlessly with a common purpose against today’s brand challenges. But what is the secret sauce to great client-agency partnerships?

In this session Kathryn Fitzwilliam will share insights on how clients can nurture great teams, using over 20 years of client-agency performance evaluations conducted by Aprais, the global leader in marketing team performance measurement.

  • The behaviours that separate the highest performing client-agency teams from all others
  • How agency expectations of clients have changed in the last decade
  • How lockdown has impacted the client-agency relationship

Related reading: Resilience: A Critical Team-Performance Standard for Client-Agency Marketing Teams

Presenter: Kathryn Fitzwilliam, Principal, Aprais Canada
Date: Wednesday, May 19, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Kathryn FitzwilliamKathryn Fitzwilliam, Principal, Aprais Canada

Kathryn brings over three decades of experience nurturing high performing client and agency teams as an executive on both the agency side (DDB Needham, Axmith McIntyre Wicht) and the client side (Kraft Canada, Maple Leaf Foods).

Aprais is the global leader in insights and learning to maximize client agency team performance. Over the past 20 years, Aprais has conducted over 21,000 evaluations of relationships between marketers and agencies globally. Aprais has a database comprising more that 18 million data-points that allows its clients to compare and manage team performance against robust benchmarks and global performance trends.