Measuring sponsorship’s impact on your brand and business objectives is no longer a nice-to-have. To validate spend and prove-out investments, you need to understand how your sponsorships are performing.

In this exclusive ACA webinar event and the third in a series on the Fundamentals of Sponsorship, Ian Malcolm, President and CEO at Lumency, shares how to best approach measuring return on investment and return on objectives in a way that is both time and cost efficient.

In this webinar you will learn how to approach measuring the impact of your sponsorships. Topics covered will include:

  • A portfolio approach to measurement
  • Measuring what matters
  • Measuring against objectives
  • Measuring across the marketing/sales funnel
  • Activation design with measurement in mind

You will leave the session with a better understanding of how to measure your sponsorship investments.

Presenter: Ian Malcolm, President and CEO, Lumency
Date: Tuesday, June 28, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Ian Malcolm, LumencyIan Malcolm, President and CEO, Lumency

Ian has more than 30 years of experience in brand marketing, with special focus in sponsorship marketing.
He has been a contributing writer and has provided commentary for Strategy Magazine and Marketing Magazine and has been called upon by other media for comment on issues around sponsorship and experiential marketing including the Globe and Mail, the Toronto Star, the National Post, Canadian Business and the CBC.

Ian is a past speaker at the Canadian Sponsorship Forum (SponsorshipX), presenter at the IEG Sponsorship Conference, keynote at the Irish Sponsorship Summit, a five-time Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards judge, a Globe & Mail 5-to-Watch judge, a frequent presenter for the World Federation of Advertisers and instructor in the SMCC’s Fundamentals of Sponsorship professional development program.

Ian is the recipient of the Canada’s Sports Business Awards 2021 Alumni Achievement Award.

Ian lives in Toronto.