Sponsorship can be messy. Different properties, in different geographies, on different contract terms, supporting different objectives and supporting different/multiple brands or business units.

There are fewer initiatives across the enterprise that can involve as many different internal stakeholders – brand/marketing, sales, trade marketing, corporate communications, procurement, HR, finance, legal.
In this exclusive ACA webinar event and the second in a series on the Fundamentals of Sponsorship, Ian Malcolm, President and CEO at Lumency, will provide best practices for sponsorship portfolio governance and, he’ll share a simplified governance model that will help you better manage, and better leverage, your sponsorship investments.

In this webinar you’ll learn some basic, and not so basic, approaches to sponsorship governance, including:

  • Renewal management
  • Performance validation
  • Consensus/alignment building
  • Activation planning considerations
  • Objective setting
  • Rights management

You’ll leave the session with a customizable sponsorship governance framework that you can use to add value to your business right away.

Presenter: Ian Malcolm, President and CEO, Lumency
Date: Tuesday, June 7, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Ian Malcolm, LumencyIan Malcolm, President and CEO, Lumency

Ian has more than 30 years of experience in brand marketing, with special focus in sponsorship marketing.
He has been a contributing writer and has provided commentary for Strategy Magazine and Marketing Magazine and has been called upon by other media for comment on issues around sponsorship and experiential marketing including the Globe and Mail, the Toronto Star, the National Post, Canadian Business and the CBC.

Ian is a past speaker at the Canadian Sponsorship Forum (SponsorshipX), presenter at the IEG Sponsorship Conference, keynote at the Irish Sponsorship Summit, a five-time Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards judge, a Globe & Mail 5-to-Watch judge, a frequent presenter for the World Federation of Advertisers and instructor in the SMCC’s Fundamentals of Sponsorship professional development program.

Ian is the recipient of the Canada’s Sports Business Awards 2021 Alumni Achievement Award.

Ian lives in Toronto.