The combination of the super connected consumer, and their crazy busy lifestyles are changing consumer’s shopping expectations and the way they shop.
With the constant appearance of new technologies designed to improve shopping experiences, and with retailers and brands frantically competing to earn consumer loyalty, knowing how to best communicate and connect is a must for Marketers.
Shauna Houlton, Director, Consumer Insights at Corus Entertainment, will delve into Corus’s CPG study and explore current consumer grocery trends.
Highlighted topics include:
- Perceptions of ecommerce
- Factors that impact brand loyalty
- How marketers can create a “stickier” consumer message
Presenter: Shauna Houlton, Director, Consumer Insights, Corus Entertainment
Date: Tuesday, November 13, 2018
Time: 11:30 a.m. – 12:30 p.m. E.T.
For members only:
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
Shauna Houlton, Director, Consumer Insights, Corus Entertainment
Shauna has spent the past 17 years turning insights into targeted strategies that address business challenges across a variety of sectors including; not-for-profit, public, media & technology, consumer packaged goods, and financial services. As Consumer Insights Director, Shauna spends her day immersed in better understanding consumer purchase patterns, the role of women in society, evolving family dynamics and the world of Canadian children. This keen focus ensures that Corus’s Television and Radio properties as well as our advertisers are connecting with our audiences in a meaningful way. .