Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our industry. But the landscape is complex. Determining how to integrate this tactic into your planning and optimize the power of this opportunity – to look at TV audiences on a postal code level – can be confusing and ominous.
Join Veerle De Lombaerde from FINECAST for a concise look at the idiosyncrasies of and opportunities in the Canadian addressable TV landscape.
Presenter: Veerle De Lombaerde, Senior Vice-President, Finecast
Date: Wednesday, November 4, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
Veerle De Lombaerde, Senior Vice-President, Finecast
Over the course of her career in positions spanning operations, product and business development, Veerle has made a name for herself through her multifaceted understanding of the opportunities and capabilities that data and analytics can unlock within our evolving media landscape. Her exceptional capacity to simplify and streamline incredibly complex ideas and strategies has led to tremendous success inspiring changes of thinking and approach.
Today, in her role leading Finecast in Canada (which she and her team launched mere weeks before COVID hit), she has become the go-to expert when it comes to understanding connected and Addressable Television and the advertising products that come with them.