For 26 years, Leger’s annual Corporate Reputation study has measured the evolution of the reputation of large corporations in Canada and Quebec. Beyond short-term trends, successful and less successful media stunts, what lessons should we draw from this recent development where the “Reservoir of good will” of large companies is emptying?

Join us for the latest advertising learnings from Canada’s largest corporations.

Presenters: Christian Bourque, Executive Vice President & Senior Partner, LEGER & Sylvain Martel, Vice-President, Partnerships & Strategic Development, Ressac.

Date: Thursday, May 26, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Christian Bourque headshotChristian Bourque, Executive Vice President & Senior Partner, LEGER

Christian has over 25 years of experience in public opinion and market research. Christian is Executive Vice-President at Leger and manages its Montreal office. As a media spokesperson for the company, Christian regularly comments on Canadian politics and society; and is also a consumer trends columnist on the French CBC. Christian still teaches research methodology at Université de Montréal.


Sylvain Martel headshotSylvain Martel, Vice President, Partnerships & Strategic Development, Ressac

Passionate about the changing media landscape and the growing power of digital, Sylvain remains a hands on communications executive. With over 20 years experience in media and creative agencies (Cossette and Facebook), he has participated in the deployment of major national campaigns for clients such as L’Oréal, McDonald’s Canada, Ivanhoé Cambridge, Pfizer and the National Arts Centre. At Ressac, Sylvain is responsible for strategic development, with a vision for insights-based decision-making.