How have the events of the last year impacted production and what is here to stay? How can you work smarter and modernize your approach? How do the latest marketing trends affect production?

APR is pleased to share the content creation trends affecting how brand content and experiences are created and produced in 2021.

These industry insights have been gathered by APR’s Subject Matter Experts working with 60+ clients around the globe. Attend this webinar to explore the opportunities in the evolving content production landscape.

Presenters: Jillian Gibbs, Founder and CEO and Sue De Lopez, Chief Growth Officer, APR
Date: Wednesday, April 7, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Jillian Gibbs, APRJillian Gibbs, Founder and CEO, APR
Jillian Gibbs has helped define standards and best practices within the advertising industry throughout her 20+ year career. As founder and CEO of APR, a content creation optimization consultancy, Jillian and her team of 200+ experts around the globe help marketing organizations bring efficiency, quality and agility to their production processes and content creation ecosystems.

As a thought leader in the industry and female entrepreneur, Jillian is often featured speaking about advertising production, production transparency, digital transformation, entrepreneurship, and women’s empowerment. She is a supporter of associations such as the ACA, WFA, ANA, and Platinum member of the Women’s Presidents Organization (WPO). In 2021, APR was recognized as the 14th Largest Women-Owned Business in Colorado by the Denver Business Journal.


Sue DeLopez, APRSue De Lopez, Chief Growth Officer, APR

Sue is a content strategist who excels in understanding brand’s needs, optimization of content creations models, and overall marketing efficiencies. In her current role as Chief Growth Officer, she connects marketing and business development efforts to support APR’s global growth. Sue has over 25 years of marketing and advertising experience, delivering strong business results across multiple categories in the US and internationally.

Sue has been at APR for 4 years, and prior to this she worked for leading holding companies in the advertising industry: Publicis, WPP, and Dentsu Group. Among many accomplishments, Sue was awarded “The Lion That Roared” Award from Publicis’ Saatchi & Saatchi for her inspirational leadership and expertise in accounts stewardship.