Join Dr. Norm O’Reilly, lead author of the 14th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study.
This presentation will cover the scope, scale and trends of the sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.
Since 2006, the CSLS has become the standard and go-to resource for Canadian sponsorship industry information.
Presenter: Norm O’Reilly, Partner, T1 / Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph
Date: Wednesday, October 28, 2020
Time: noon – 1:00 p.m. ET
For members only:
Norm O’Reilly, Partner, T1 Consulting / Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph
Dr. Norm O’Reilly holds a PhD, is a Partner of T1 Consulting and Assistant Dean of Executive Programs & Professor at the College of Business & Economics, University of Guelph. In his spare time, he’s published hundreds of sports marketing books and articles. Norm is recognized internationally as one of the foremost scholars on sports business, sponsorship and marketing strategy. He leverages his academic experience as a senior advisor to the T1 Consulting team.