One-fifth of the Canadian population is foreign-born…

Chinese and South Asian consumers have high purchasing power — but they have different buyer behaviours and attitudes than the general population…

These are points you may have heard before and it’s no different during COVID-19. Yet little has been said or researched about the ethnic consumer as a “recovery” opportunity post COVID-19. We surveyed 900 Canadians — including South Asian and Chinese respondents — to understand their behaviours during COVID-19 and beyond.